Cricket Australia unveils new Test, ODI and T20I jersey ahead of home summer
Cricket Australia has unveiled new Test, ODI and T20I jerseys for Australian men’s and women’s cricket teams.
As Australian cricket team gears up for their home summer, a fresh and distinctive look awaits fans as Cricket Australia has unveiled their test, ODI, and T20I jerseys. Pat Cummins will walk onto the field at Perth Stadium for the first test next week, he will don a shirt adorned with Indigenous artwork, a first in Australian cricket history.
The Indigenous design is not the only highlight; the men’s playing kit will also showcase a new sponsor, marking the first change since the 2017-18 season. Cricket Australia upgraded their partnership with two key collaborators, securing prime real estate on the playing kit.
The new Asics kit, unveiled in September, gained instant popularity during the ODI series, especially as Australia clinched their sixth men’s ICC Cricket World Cup 2023 in India. Now, the test version, with its subtle green line around the sleeves and collar and the crisp Walkabout Wickets logo, will be worn in the upcoming NRMA Insurance test series against Pakistan.
The one-year sponsor agreement will see Toyota, a long-standing partner, prominently featured on the men’s shirt front, with HCLTech gracing the sleeve of the leading arm. Toyota will also feature on the non-leading sleeve of both men’s and women’s playing kits, while Commonwealth Bank has retained its position as the principal shirt front and leading sponsor for the women.
Australia new jersey announced
Notably, this marks the first time Cricket Australia sold all available shirt sponsorship spaces, showcasing the growing commercial appeal of the sport. The change in the men’s kit sponsor comes after the conclusion of Alinta Energy’s deal with CA in June this year, signaling a strategic shift.
HCLTech, the digital service firm with a global presence, continues its association with Australian cricket. Having been CA’s digital technology partner since 2019, HCLTech will not only feature on the men’s playing kit but also on the chest of the men’s training kit. This marks a departure from tradition, with CA separating the sponsors for playing and training kits to enhance their individual prominence.
The one-year deal, covering the summer series against Pakistan and West Indies, will provide cricket Australia with flexibility for future negotiations, including the much-anticipated five-match home test series against India next year and the 2025-26 Ashes.
- IPL 2024: Blow for CSK as injured Devon Conway ruled out until May
- IPL 2024: Sunrisers Hyderabad name Pat Cummins as new captain
- 'Would give up the captaincy...' Pat Cummins makes huge statement on Nathan Lyon after winning first test
- Ranji Trophy 2023-24: Shardul Thakur hits maiden first-class ton in semis against Tamil Nadu
- Gujarat Titans' Rs 3.60 crore buy Robin Minz meets with bike accident ahead of IPL 2024