World Football

Manchester City become world’s most valuable football ‘brand’

Aditya ChauhanAditya Chauhan

June 6 2023
FA Cup titles Manchester City

They overtook Real Madrid in the rankings

Premier League champions and Champions League 2022-23 finalists, Manchester City have become football’s most valuable ‘brand’. They saw a 15% increase in their brand value and that takes them above Real Madrid.

Real Madrid saw their brand value fall by 3%. Their arch-rivals Barcelona are placed third after their brand value soar by 5% according to the new reports.

Manchester City are chasing a treble and are only one step away from achieving this feat. They have tasted success in recent seasons. Manchester City’s Etihad Stadium is continuously expanding and so is their international sponsorships. This continuous development has been one of the primary reason why Manchester City have topped the list this time.

Top 10 clubs with the best ‘brand’ value

1. Manchester City – £1,299m (+15%)

2. Real Madrid – £1,258m (-3%)

3. Barcelona – £1,185m (+5%)

4. Manchester United – £1,174m (+11%)

5. Liverpool – £1,173m (+9%)

6. PSG – £976m (+12%)

7. Bayern Munich – £949m (+1%)

8. Arsenal – £782m (+16%)

9. Tottenham Hotspur – £774m (+5%)

10. Chelsea – £742m (+2%)

English clubs are dominating the top 10 standings. Manchester United overtook their rivals, Liverpool in the standings. Erik ten Hag’s appointment and the performances of the team have increased their brand value. The Red Devils won the EFL Cup, finished as FA Cup runners-up, and also finished third in the league table.

Arsenal also had a significant increase in their brand value. The Gunners came second in the Premier League and saw their value go up by 16%.

PSG also overtook Bayern Munich in the standings. The French side has star players like Kylian Mbappe, Lionel Messi, Neymar, Sergio Ramos, and a few others. They also have some good sponsorship deals. This took PSG above Bayern Munich.

London-based clubs, Tottenham Hotspur and Chelsea complete the top 10. Spurs have one of the best stadiums in England. Chelsea also saw a new owner taking over last season. Both teams had a poor season by their standards but saw an increase in their brand value.

According to the Brand Finance report, Newcastle United have the fastest-growing brand value of any other club in the United Kingdom. Their value is around £216m and has increased by 33% since the Saudi takeover in 2021.

Manchester City have tasted remarkable success since their takeover. They are the best team in England at the moment. Pep Guardiola’s side also has the chance to become the best team in Europe. These performances have made them the world’s most valuable club ‘brand’.

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