Rahul KP signs as first-ever South Indian brand ambassador of MyFitness

The 21-year-old represents Kerala Blasters in the Indian Super League (ISL).

MyFitness, India's first U.S.FDA Registered Peanut Butter brand, by India's Fitness and youth ICON awardee Sahil Khan has enlisted India's Football Prodigy Rahul KP as their first-ever brand ambassador from Southern India. This Interesting partnership will further help increase the reach for the brand and amplify the messaging and premium positioning in India. 

Replacing the sugary junk and unhealthy spreads, MyFitness Peanut Butter is a very Healthy alternative that can be consumed by people of all ages. On the other hand, Rahul KP has always maintained his cool, suave image, both on and off the field. Rahul perfectly embodies what the brand stands for and will help spread awareness for making the healthy switch in an authentic manner.

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Sharing his excitement, Rahul KP said

"MyFitness has been an easy choice for me when I crave something Yummy yet healthy. Helps me with my Protein intake and boosts my Energy for both practice and match performances. Looking forward to this Partnership for years to come.

Speaking on the Partnership, Rahil Virani, Brand Head - MyFitness said

"We are obsessed with maintaining our Quality and so is Rahul KP in his performances on the turf. His personality shines through a balance of style and fitness. We are confident that it is a great start to expanding our reach in Southern India."

Wilbur Lasrado of Inventive Sports said

"We are often approached by brands for collaboration projects with the athletes we represent. It is our duty to carry out appropriate due diligence so we can advise our clients on the suitability of any association.

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"Rahul's growth in football has reached new heights. From representing India at the U17 World Cup to playing for his country at senior level, he is also an important member of the Kerala Blasters in the Indian Super League (ISL)," he further added.

"We found the approach by MyFitness to be very informative and their ethos resonated with us, so much so that after discussion with Rahul, we knew that the association would be a perfect fit. At Inventive Sports, we have a holistic approach to looking after our clients. Not only do we look after contracts but we also ensure our athletes are engaged in meaningful and ethical products. We are delighted with the latest collaboration between Rahul KP and MyFitness and are looking forward to more exciting developments as both of them continue to grow."

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