Report: Wolves tie-up with Boss Entertainment India

The Premier League club are looking to increase their footprint in the Indian market.

Premier League outfit Wolverhampton Wanderers or simply Wolves have announced a partnership with a youth activation company named Boss Entertainment India. Joe Hunt is Wolves’ international project manager and they are looking to link-up with international schools, academies and clubs in the country. They aspire to engage in more on-ground football activities in India.

“Since I began my role in July 2019, we have had an interest in entering the Indian market for our football development activities. Working with Jonathan from the commercial team, we did some research around possible ways to do this,” Hunt spoke of his intentions.

He added, “We had a fantastic call with Watford who recommended a company called Boss Entertainment India, who they had used this year. Shaan and his team at Boss Entertainment India are young, energetic, love the Premier League and obviously Wolves.”

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Shaan Singh is the Director of Sports Marketing at the aforementioned company. Speaking on the collaboration with the Premier League club, Singh stated, “We are really excited to have taken a small, but big step into the development of football in India through the amazing knowledge of Joe Hunt and Wolves. The expertise and knowledge shared by Wolves will certainly help Indian football clubs go a long way.”

International football clubs are consistently looking to tap into the Indian market and thus explore the obvious potential that is present among football followers in the country. Hunt also mentioned that they organized free webinars for coaches in India during the lockdown due to COVID-19.

He explained, “Boss Entertainment India have a wealth of knowledge and good network of coaches throughout India. We decided that during lockdown, the best way to engage with the 60 coaches in India was with some free webinars, which I would deliver on topics like -- i) Getting started and individual focusing ii) An insight into ‘gameplay’ through the ages. How tactics are used in the development of players at the elite level iii) Looking at football fitness and player motivation across the age-groups and various levels of the game and many more.”

The top official also mentioned that the club will relish increasing their work in India in the coming years. This is not the first time that Wolves have ventured into the Indian market. Back in 2007, they had tied up with Punjab-based JCT. That collaboration aimed to share knowledge and promote wider interaction between the two clubs.