Top 10 Adidas brand ambassadors as of 2025; Beckham, Messi & more

These names from the football industry represent the iconic three stripes on the global stage.

Adidas has attained a nearly unrivalled status in the world of sports marketing, and their partnership in the world of football is just iconic. It started back in 1954 when West Germany wore their boots and won their first-ever World Cup.

Throughout the years, Adidas has aligned itself with the biggest names and the brightest talents of world football. Many superstars all across the globe have multi-million dollar contracts with Adidas, but few names still outshine the others.

In this list, we will rank the top 10 Adidas brand ambassadors in the world of football in 2025.

10. Bernardo Silva

The Portuguese attacker has performed on the top level for multiple years and is still a key player in Pep Guardiola’s Manchester City and Roberto Martínez’s Portugal side. He signed with Adidas in 2015. With him announcing his decision to stay for the 2025/26 season, fans will get to see his dazzling feet again in the Premier League.

9. Paulo Dybala

The Argentine signed with Adidas on June 12, 2018. He was one of the brightest young talents in the world at that time and was incredibly popular among the fans due to his artistic way of playing. He served as the face of major boot launches with the laceless Adidas Copa 19+ topping the list.

🌞 pic.twitter.com/Id4ImhOQz8

— AS Roma (@OfficialASRoma) July 9, 2023

8. Karim Benzema

Next up on our list is one of the greatest strikers in the history of world football, Karim Benzema. He started his career wearing Nike but switched to Adidas in 2007. The 2022 Ballon d’Or winner wore the Adizero F50 series and Adidas X during his time with Real Madrid and is still adding huge value to the brand despite playing outside Europe.

7. Pedri

Pedri has regained his status as one of the best midfielders in the world after having an incredible season with FC Barcelona under the tutelage of Hansi Flick. The young midfield is often seen wearing Adidas Predator boots, particularly from the Accuracy+ and Predator elite FT silos. His prominence in world football will only increase in the coming years, and so will his status as an Adidas athlete.

↗️ TRANSFER CONFIRMED: @Pedri to Predatorintroducing the all-new Predator Accuracy, designed for those who miss nothing. pic.twitter.com/iSvaLB6Wef

— adidas Football (@adidasfootball) January 31, 2023

6. Son Heung-min

Son Heung-min is one of the most beloved football players in the world. The South Korean legend joined Spurs in 2015 and, after years of hard work and relentless perseverance, he finally won his first trophy for the club recently. He is a massive name among the Adidas athletes, as he also has his signature footwear line with them.

5. Mohamed Salah

The Egyptian King is the next name on our list. He has been one of the best players in the world for quite some time now. Salah signed with Adidas in 2020 and got his first signature release with X Speedflow MS.1 “Prepare for Battle” boots in 2022.

He has also featured in many campaigns like “You Got This” initiative in March 2025

4. Jude Bellingham

Jude Bellingham made a blockbuster move to Real Madrid in 2023 and set the footballing world on fire. His numbers as a midfielder were unbelievable, and he also won the prestigious UEFA Champions League title in his debut season with the club. He currently serves as the ambassador and face of the Predator silo.

He also has his signature line with the brand.

3. Lamine Yamal

Lamine Yamal is arguably the most talented, youngest player the sport has ever seen. He played a key role in Barcelona’s domestic dominance during the 2024/25 season. Along with being deemed to be the successor of Lionel Messi for FC Barcelona, Lamine Yamal is expected to become the face of Adidas as well.

2. David Beckham

Beckham’s journey with Adidas began in 2003 when he signed a lucrative lifetime endorsement contract with the brand. His name was synonymous with the Predator series. Exclusive editions like Predator Powerswerve DB and Champagne Mania were also released.

He is currently a global ambassador of the brand.

1. Lionel Messi

Messi’s deal with Adidas is one of the biggest athlete-brand partnerships ever. He joined them in 2006 and signed a lifetime contract in 2017. Messi has many signature Adidas cleats like Nemeziz and X.

Him kissing the +f50i boot during the UEFA Champions League final in 2009 is one of the most iconic images in football history, which perfectly captures his relationship with the brand as well.

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