Ronaldo or Messi: Who got paid the most in Lego ad?
The football world saw four world-class players come together in a commercial campaign.
We are witnessing amazing moments in the run-up to the 2026 FIFA World Cup, from unexpected qualifications like Iraq and DR Congo to global commercial campaigns. Lego’s commercial, which brought together Lionel Messi, Kylian Mbappé, Vinicius Jr., and Cristiano Ronaldo, was one of the most impressive. It literally broke the internet.
With a laid-back, lighthearted tone that made us feel very near to the players, the advertisement allowed us to observe, at least symbolically, four of the biggest names in international football in one place. The effect was instantaneous.
The corporation apparently spent about $8 million on this partnership, according to several estimates. The figures that each player was given also attracted attention, as was to be expected.
How much did each player make?
According to reports, Vinicius Jr. received about $325,000 for his involvement and social media marketing. Kylian Mbappé came in third place with about $850,000 from postings and appearance fees.
Lionel Messi, who received over $2.6 million for participating in the campaign and endorsing it on his platforms, comes in second.
Cristiano Ronaldo was the biggest winner, reportedly taking home almost $3.5 million.
The primary cause of this discrepancy is the social media reach of each athlete. With more than 673 million followers, Cristiano Ronaldo is the most popular football player on Instagram. Kylian Mbappé and Vinicius Jr. have approximately 131 and 60 million, respectively, while Lionel Messi comes in second with 512 million.
This explains why the worth of each player in the campaign varies: the influence and earnings increase with the size of the audience.
Cristiano Ronaldo undoubtedly benefited the most from this partnership, as the campaign connected with fans and generated interest in the product in addition to being a media success.
Who made the most from the LEGO commercial set?
Ronaldo made the most money from the campaign.
Why was Ronaldo paid the most?
Due to his huge social media influence compared to other players in the set.
How much did they spend on the campaigns?
$8 million.
For more updates, follow Khel Now on Facebook, Twitter, and Instagram; download the Khel Now Android App or IOS App and join our community on Telegram.
After earning a bachelor's degree in mass media, Rajarshi began his career as a sports writer in 2019, driven by his passion for sports journalism. He has been working in the field for over six years. A devoted fan of Lionel Messi and Barcelona, Rajarshi has been involved in sports since childhood. Before turning his focus to journalism, he even represented his college at the state level. Along with covering football, he enjoys playing the game, watching movies, and experimenting with new recipes in his spare time, as cooking is one of his favorite hobbies.