PC hardware prices set to rise again: PSU & CPU cooler pricing crisis after GPU & RAM
(Courtesy : Pirat_Nation on X)
Bad times for PC Gamer
Just when you thought PC gaming won’t get worse, the market prices and surge price increase for PC hardware like PSU & CPU coolers are going to make your day even worse.
After the GPU and RAM crisis, thanks to AI, PSU and CPU coolers are the next hardware that are going to get a price hike very soon. Let’s check out more details in this article
Reasons behind PC hardware price hike: PSU & CPU cooler
According to Tech4Gamers, a recent notice from Chinese manufacturer Guangzhou Xinghongzheng Electronic Technology Co., Ltd. has warned the partners about the imminent price jump.
This is due to escalating raw material costs like copper, silver, and tin. The state suppliers have also halted old-price orders, with PSU prices expected to rise 6-10% and CPU coolers by 6-8%.
All deals finish on February 1, which means that most things will return to higher “normal” pricing, perhaps adding much more for consumers.
AI data centers are already gobbling DRAM and NAND capacity, which has pushed the RAM and GPU prices sky high. Now, the PSU and CPU cooler have also joined the scenario, making the PC build even more costly.
Conclusion
The surge in PC hardware prices is not looking good for consumers and the fans. It is very questionable whether budget gaming PC would still be a thing or not.
Before, you could easily get a very good PC build at $700-1000, but now, you might have to pay double or even more.
Many insiders have also suggested that the prices may rise more in the first half of 2026. If you are looking to build a PC, this might be the best time. Who knows how much it is going to cost after 3-4 months?
FAQs
Why are PSU and CPU cooler prices rising in 2026?
Guangzhou Xinghongzheng cites surging raw material costs (copper, silver, tin) and halted old-price orders; expect 6-10% for PSUs and 6-8% for coolers starting February.
How does the AI boom affect PC hardware prices?
Massive data center demand shifts DRAM/NAND production away from consumer RAM/SSDs, resulting in shortages and price increases across the board.
Should I build a PC now or wait more?
Experts recommend buying soon—RAM/SSD prices are already high, and PSU/cooler hikes loom; waiting could mean 6-20% higher costs.
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Mahaksh Chauhan is a passionate gaming journalist who loves for old-school RPGs and turn-based games. With a keen eye for storytelling and a deep understanding of game mechanics, Mahaksh brings an unique perspective to the world of gaming. Inspired by classics like Persona, Red Dead Redemption 2, and Skyrim, Mahaksh is dedicated in sharing the magic of games with readers. When not writing or gaming, Mahaksh can be found cheering on WWE superstars or watching his favourite Anime.