PlayStation teams up with LE SSERAFIM’s Kim Chaewon to promote PS5 for Lunar New Year
(Courtesy : Sony PlayStation, Kim Chaewon)
Get CRAZY with Chaewon!
Sony has recently partnered up with LE SSERAFIM’s Kim Chaewon to promote its PlayStation 5 Lunar New Year campaign across Asia. This new promotion will run throughout Southeast Asia, with seasonal discounts on PlayStation hardware and games.
This is Sony’s third major collaboration with Korean pop stars in recent years. In 2025, they collaborated with BLACKPINK’s Lisa on a global PS5 campaign, followed by a joyous collaboration with girl group QWER during the holidays.
Now, it’s Chaewon’s turn and Sony would like to capitalize more with the K-pop younger generation and fans from Southeast Asia regions. Let’s check out more details in this article.
Kim Chaewon PlayStation campaign & details
The PS5 Lunar New Year promotion is going to feature four short skit-style videos. Each will be centred around different social themes such as family, friends, sisters and solo.
The first episode has already been aired, titled family, which shows Chaewon relaxing at a dining table before jumping into a gaming session playing Astro Bot on PS5.
Fans can expect the future episodes to highlight other popular PlayStation titles. In a behind-the-scenes video, Chaewon admitted that she isn’t good at gaming, but she enjoys playing games.
On PlayStation Blog, Chaewon also revealed her favourite games on PS5: Astro Bot and Stray.
Discounts, merch, and more
Sony is also conducting Lunar New Year promotions on PS5, PS VR2, PlayStation Portal, and some of its first-party games across Asia alongside celebrity marketing.
Moreover, they have partnered with a Korean lifestyle brand, Wiggle Wiggle, to design themed products including slippers, acrylic clips and coasters.
Conclusion
Chaewon fans are pretty happy for her, as she has gotten a chance to represent Sony, the PS5 console and games. At the same time, this is a genius move from Sony to capitalize on the market and promote the PS5 Lunar New Year campaign with Kim Chaewon.
Fans will be looking forward to more short skit videos, which will be dropping every week during this campaign.
FAQs
Who is promoting PS5 for Lunar New Year 2026?
Sony has partnered with LE SSERAFIM member Kim Chaewon for its Lunar New Year PS5 campaign.
Where will the campaign be available?
The promotion will run across Southeast Asia.
Are there PlayStation discounts during the campaign?
Yes, Sony is offering discounts on PS5 hardware, PS VR2, PS Portal, and select games.
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Mahaksh Chauhan is a passionate gaming journalist who loves for old-school RPGs and turn-based games. With a keen eye for storytelling and a deep understanding of game mechanics, Mahaksh brings an unique perspective to the world of gaming. Inspired by classics like Persona, Red Dead Redemption 2, and Skyrim, Mahaksh is dedicated in sharing the magic of games with readers. When not writing or gaming, Mahaksh can be found cheering on WWE superstars or watching his favourite Anime.