Balls for Birdies: DP World Tour launches initiative to grow grassroots golf globally

Fans can track ball donations throughout the season

DP World, the global logistics provider and title partner of the DP World Tour, has announced a new DP World Tour golf ball initiative, ‘Balls for Birdies’. The initiative builds on DP World’s unique Second Life Container campaign which has collected and donated over 280,000 used, lost and unwanted golf balls over the past few years, helping to grow the game of golf globally.  

During the 2024, DP World has pledged to donate golf balls, linked to the number of Birdies / Eagles / Albatrosses shot on the DP World Tour, which at the end of the season will form part of a beneficiary donation, to promote grassroots golf and make golf more accessible all around the world.

·       For each birdie, 1 ball will be donated

·       For each eagle, 2 balls will be donated

·       For each albatross, 100 balls will be donated

Balls for Birdies commenced during the Hero Indian Open and continue throughout the Tour season, concluding at the DP World Tour Championship, before starting again for the 2025 season.

Balls for Birdies will be seen by golf fans around the world on the DP World Tour broadcast, as a number of graphics have been created, linked to the new campaign. These will be shown at key DP World Tour events including the Genesis Scottish Open, Abu Dhabi Championship and the season-ending DP World Tour Championship.

Tommy Fleetwood, world number 13 and 7-time winner on the DP World Tour, who provided the VO in the launch video, said, “DP World has played a major part in helping to grow grassroots golf. This new initiative is really exciting, I hope I can play my part, as will all DP World Tour members, by playing well and shooting low scores, to help donate as many balls as possible and inspire the next generation.”

Danny van Otterdijk, Chief Communications Officer at DP World, adds, “We’re delighted with the positive effects that our Second Life Container initiative has had over the past two years, and we think Balls for Birdies is a brilliant extension of this. It’s always great to work collaboratively with the DP World Tour, on initiatives that will help to inspire people and grow the game, using our smart logistics network around the globe to facilitate that.”

“We are delighted to work with DP World on the new Balls for Birdies initiative, this will have a major impact on many aspiring golfers around the world. We’re hopeful that players will shoot as many low scores as possible, to keep the golf ball tally increasing throughout the season.” said Keith Pelley, Chief Executive Officer of the DP World Tour.

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Over the past two seasons, 280,000 golf balls have been collected in numerous ways as DP World’s Second Life container has travelled to several Tour events. DP World has partnered with grassroots projects around the world, to receive these balls, including Junior Golf Foundation in Kenya, the South African Disabled Golf Association and Golf Foundation India.

To coincide with the launch of Balls for Birdies, over 10,000 balls have been donated to the Golf Foundation India during the Hero Indian Open.

DP World Tour fans can keep up to date with the Balls for Birdies initiative by watching the DP World Tour broadcast and across DP World and DP World Tour social channels.

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