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NTPC Limited, BYJU's and Dalmia Cement Bharat Limited support the FIFA U-17 World Cup

Written by: FIFA

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Dalmia, BYJU's and NTPC join Hero, Bank of Baroda and Coal India to complete all six National Supporters slots for the FIFA U-17 World Cup India 2017.

FIFA has signed two more National Supporters for the FIFA U-17 World Cup India 2017, with Dalmia Cement Bharat Ltd and NTPC LTD coming on board to support the tournament, which kicks off on 6 October 2017.

With over 70 years of expertise and experience, Dalmia Cement Bharat Limited is a leader in cement manufacturing and in creating and implementing green and eco-friendly solutions.

Ranked 400th in the “2016 Forbes Global 2000” ranking of the world’s biggest companies, NTPC is India’s largest energy conglomerate. The company is also involved in a wide range of projects including basic infrastructure development, education, community health & sanitation, capacity-building and gender empowerment.

Founded in 2007, Byju’s is India’s leading education technology provider and encourages children to “fall in love with learning”. Focused on creating personalised and engaging learning experiences with technology as an enabler, over 8 million students have so far taken advantage of the learning platform.

Chairman of the Local Organising Committee and President of the All India Football Federation Praful Patel said: “Dalmia has shown its commitment to the future of Indian youth with its partnership with the FIFA U-17 World Cup. We welcome them and salute their commitment.”

Praful Patel added, “The support that we are getting from the Indian industry is truly heartening. NTPC has shown its commitment to building the nation through sport.”


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Dalmia Cement Bharat Limited CEO Mahendra Singhi said: “Dalmia is extremely delighted to be a part of the FIFA U-17 World Cup India 2017, the first FIFA tournament to be held in India. The event will help to enhance the future of Indian football. As a National Supporter of the event, it is a great opportunity for Dalmia to further our group’s vision of nurturing aspirations of young people in the country and help realise their true potential. This relationship is also important to us as we want to create pride among all stakeholders.”

Speaking about signing up as a National Supporter for the upcoming FIFA tournament in India, NTPC Director of HR Saptarishi Roy said: “NTPC, India’s largest power-generating company, is excited to be part of the FIFA U-17 World Cup, currently the most eagerly awaited event in India. We are proud to be associating ourselves with football – the most popular sport in the world that symbolises youth and energy.”

Byju Raveendran, founder and CEO of Byju’s - The Learning App, said: “We are excited to be a National Supporter of the first-ever FIFA World Cup in India. At Byju’s, we strongly believe in the holistic development of the student through both curricular and co-curricular learning, where sport plays an integral role. Football is fast gaining popularity in India among school students and this World Cup will increase it further.”

FIFA Director of Marketing Services Jean-François Pathy commented: “FIFA is delighted to join forces with Dalmia and to see a leading company embracing the full potential of football in India. Dalmia’s commitment to the FIFA U-17 World Cup is a positive sign for young footballers and for the strategic development of the sport in the country.” 

Pathy continued, “We are absolutely thrilled to have such a prestigious firm as NTPC joining our sponsorship programme for the FIFA U-17 World Cup. NTPC’s commitment and initiatives will help the ongoing development of football in India and participation of young people in the sport.”

Pathy also added, "Just like Byju’s, FIFA recognises the enormous potential of the younger generation. Having Byju’s support and that of the five other National Supporters is vital for a successful FIFA tournament, the development of football and also for the creation of a strong legacy for India.” 

Dalmia Cement Bharat Limited, NTPC and Byju’s joins Bank of Baroda, Hero MotoCorp, Coal India Limited and NTPC Limited as a National Supporter for the FIFA U-17 World Cup India 2017.

The FIFA U-17 World Cup India 2017 will kick off on 6 October 2017 and will be the first FIFA tournament to be played in India, where hundreds of young stars will get a chance to showcase their abilities on a global stage.

Published: Tue Oct 03, 2017 06:48 PM IST

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