Tata Consultancy Services World 10K (TCSW 10K), the only ‘World Athletics Gold Label’ 10 Km Race in Asia, holds a place of pride in the global running calendar and receives applause for its formidable international elite field and mass participation. Since its inception, the event has transcended sport. It has not only etched the story of a fitness revolution in South India but has also created a phenomenal impact and brought a social change.

Every year, on the third Sunday of May, the entire city comes together to countdown to its biggest gold standard athletic celebration.

This year, however, is like no other. With a global health crisis looming large, a race towards saving lives is in progress due to the COVID-19 pandemic. Leading this brave fight are scores of frontline COVID Heroes who have risked their own lives to help people emerge victorious in their battle against the dreaded virus.

On the 200th anniversary of Florence Nightingale, TCSW 10K launched the ”Hope Runs Within” campaign with an aim to salute and support scores of doctors, nurses, medical staff, sanitation workers, armed forces, police and many more on the frontline for their unrelenting service.

The digital campaign kicked-off on May 12 and will end on 17th May, the original race day of the TCS World 10K.

Vivek Singh, Joint-MD Procam International said, “The TCSW 10K is a celebration of the human spirit that culminates in a grand spectacle on the streets of Bengaluru. Staying true to the spirit, we celebrate the hope that runs within each and every member of the running community, especially as they stand in support of the heroes fighting the Covid-19 pandemic on the frontline.”

The campaign will feature a virtual relay where individuals from across the spectrum of TCSW 10K — Partners, Runners, CSOs, Procam International and other stakeholders, showcase the power of #HopeRunsWithin & dedicate their heartbeats to their Covid Heroes.

Lending their support are event record holders Geoffrey Kamworor, Agnes Tirop along with champions Andamlak Belihu, Mosinet Geremew, Aditi Chauhan – vice-captain & goalkeeper of the Indian football team and Niranjan Mukandan — Indian para swimmer. Joining them are runner influencers like, Deepa Shalini Saraswati — Blade Runner along with noted sports commentator Gautam Bimani. Additionally the campaign will be supported by videos by Face of the Event — Puneeth Rajkumar, Agnes Tirop, Bobby George and many more.