Affiliate System in Gambling: Potential Source of Income

Agent or affiliate systems in the iGaming industry can make you an online marketer and help you earn money. How? 

When you become a partner, your main task will be attracting traffic to gaming operators and online casino sites. 

Partners play a key role in the gambling industry by attracting people to products and services just as regular advertising does. In return, affiliate agents receive commissions, which depend on the number of visitors who follow a unique link. Working in gambling, you can promote various games, events, and temporary promotions.  

As a team in SprintBet we also use an affiliate program, so we want to tell you about nuances, advantages, and disadvantages of participating in partnership programs. But let’s start with the basics.

How Working With an Affiliate Program Begins?

Becoming a partner of a gaming provider or gambling site, as SprintBet, is quite simple. The most crucial step is to sign up on the partner’s website and confirm identity. You can find the Affiliate Program tab once you have full access to your profile. Inside, you will find all the necessary rules and conditions — be sure to read them! 

Then, you can get your unique affiliate-identifier key. This is an important link — it will be placed in all your SEO materials in the future and will bring visitors to the site. For you, this identifier will become a beacon on which you can track traffic and your profits through your profile.

Of course, you came here for a profit, right? So, keep in mind that rewarding partners for successful engagement can be done in various ways. There is a fixed commission, percentages for one registration, and bonuses for achieving certain goals of the partner. 

In most cases, reward goes through the referral affiliate program (the partner receives payment for the brought visitor, who will register through the link). Sometimes, it can be a partner sale, where the partner promotes their own offer with the offer of the partner’s site. Also, joint marketing activities are a much more advanced level streamers or bloggers use.

Where to Get Traffic?

After registering on the site and fully understanding all the conditions, you will think: okay, where do I find people willing to go through the link?

There are whole marketing and CEO strategies of varying complexity to help with this, but we will discuss the most common ways that have proven their effectiveness over the years.

A relatively common way is to use affiliate links or banners in SEO-friendly materials to encourage readers to visit online casino sites. They are often complemented by a comparison where the author helps users choose the best iGaming platform that can interest them. It also invites users to follow the link for an attractive promotion through various bonuses.

Paid sources of traffic can be used for contextual and targeted advertising. Teaser networks and direct purchase of advertising from site owners are also available. 

Working in this vertical, you can earn income in the following way:

1. Cost Per Action (CPA). Partner receives payment when the visitor performs a certain action.
2. Revenue share. Partner receives a percentage of the casino’s income, which in turn receives revenue from the player who came to the site. 
3. Turnover. The reward is paid for bets made by players without consideration of winnings.
4. Combination of methods. For example, partners can receive both a one-time payment for a visitor to the site and a percentage of income when the visitor makes new deposits and plays games.

Is That Legal?

In countries where gambling is legal and has all the appropriate licenses — yes, it is absolutely safe to participate in partner programs. The gambling and licensing requirements laws regulate partners’ activities in this case. For example, the Gambling Commission in the United Kingdom governs these provisions.

The main thing to remember is responsible gambling and choosing only official and responsible partners with a transparent advertising and rewards system.

SprintBet is a site operating in a legal field and meeting all standards of responsible gambling, so it is safe and convenient to become our partner!

Pros and Cons of Affiliate Program

Pros:

• High commissions for partners;
• Large number of payment and withdrawal methods;
• Flexible work, allowing you to earn from anywhere in the world;
• Monthly and weekly payments are possible — depending on the site or game provider conditions;
• With proper work organization and creation of quality SEO materials participation in the affiliate program can be turned into a stable source of income.

Cons:

• It’s hard to find quality traffic if you don’t have your own channels;
• Initially, income is unlikely to be stable and will require a lot of energy and effort.

Wrapping Up

There is great potential in participating in the affiliate program, especially for those who already have configured and working channels to attract traffic.

This is also a great source of income for affiliate agents who are just starting out. However, it will take some time and effort to attract constant traffic. 

The main thing to remember is that a good affiliate program involves promoting a quality gambling website or provider that is trustworthy. Choosing SprintBet you will not be mistaken: our affiliate program aims at convenient content promotion and permanent payments to our agents.