Logan Paul & KSI’s PRIME sign record partnership with WWE featuring 1st ever ring mat branding

WWE is known for making big profits through successful shows, deals and sponsorships. The company, already being one of the successful promotions, was merged with UFC’s parent company Endeavour to list in NYSE for high profits and development of the company.

When McMahon had full control over the company, he never was a fan of advertising sponsors in the ringside and always wanted to go unbranded in the ring mat and arena. Now WWE has made a major announcement and announced his first ever spornsorshing branding on the middle of the ring.

Logan Paul & KSI’s PRIME in WWE Ring Mat

On the latest episode of Friday Night SmackDown, Logan Paul made a major announcement stating that he came to WWE to take over and revealed his Prime Energy Drink as the official partner of WWE. Logan Paul stated that the Prime logo will be featured in the middle of the ring during the Premium Live Events.

Following that WWE officially announced on their website that Logan Paul & KSI’s widely popular PRIME will be the official hydration drink partner of WWE & the first one to feature on the center of the ring. The Stamford company also announced that it will be placed at major events such as WrestleMania XL & Survivor Series, involved in match sponsorships, co-presenter designations, live events, social support and in digital activations. With this, PRIME Hydration becomes the first official partner to be active across both TKO Companies- UFC & WWE.

WWE CCO, Triple H shared his excitement on the major change saying, “What Logan and his team have built in a short time is phenomenal and we’re excited to help showcase PRIME Hydration across our biggest events,” 

PRIME Co-Founder, Logan Paul thanked everyone on working it out,

“Combining two of my greatest achievements into one knockout partnership is a dream come true. We’ve worked incredibly hard at PRIME to build a brand that disrupts the beverage industry and it’s time to join forces with the global leader in sports entertainment. Thank you to everyone on both sides who have played an important role in bringing PRIME Hydration to the ring.”

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