India's largest school-based basketball program ACG Jr NBA set to be launched from September 2024

ACG Jr NBA will have a 3v3 event for the top U-14 players in the country.

The National Basketball Association (NBA), ACG, a global leader in pharmaceutical solutions, and the Basketball Federation of India (BFI), the governing body of basketball in the country, today announced the launch of the ACG Jr NBA program, a nationwide 3v3 tournament for the top U-14 players across India and the largest school-based basketball program in the country.

Skechers, the global performance and lifestyle footwear and apparel brand, will serve as the official kitpartner of the program and provide high-quality gear for the participants.

The ACG Jr NBA program will feature boys’ and girls’ divisions with teams representing schools fromacross the country and tip off on Tuesday, Sept. 24 with tournaments in Chennai and Mumbai beforevisiting Aizawl, Delhi, Kolkata and Ludhiana.

The top eight boys’ and girls’ teams from each city will then compete in a league phase within each city that will see the top three boys’ and girls’ teams and one all-star team from each of the boys’ and girls’ divisions advance to the league finals early next year. The dates of the remaining city tournaments and league phases, and the dates and location of the league finals, will be announced at a later date. Schools can register to participate by visiting this link.

Also Read: FIBA U18 Asia Cup 2024: India lose final classification match against Japan, finish eighth

In addition to the ACG Jr NBA program, the collaboration aims to enhance youth basketball developmentat the local level, expand elite talent identification nationally, and provide new development opportunitiesfor players, coaches and referees at all levels. The collaboration builds on the prior association betweenthe NBA and ACG that included the launch of ACG-NBA Jump, a nationwide basketball talent searchprogram, and marks the first time BFI will serve as an ACG Jr NBA partner.

The announcement was made today at a press conference in Mumbai by BFI President Aadhav Arjuna,NBA Asia Strategy Head and NBA India Country Head Rajah Chaudhry, ACG Chief Marketing OfficerAlex Robertson and CEO of Skechers South Asia Pvt. Ltd. Rahul Vira.

The ACG Jr NBA program has reached more than 14 million youth and 15,000 physical education instructorsacross 35 cities in India since 2013. The ACG Jr.NBA program is part of the NBA’s broader basketballdevelopment initiatives in India that include NBA Basketball School, a network of tuition-based basketball development programs open to male and female players ages 6-18, and Basketball Without Borders Asia, the NBA and FIBA’s global basketball development and community outreach program that has been held in India twice.

Players, coaches, and families can learn more about this year’s ACG Jr NBA program by following theNBA’s social media channels in India across Facebook, Instagram, and X. Fans can also download theNBA App for the latest news, updates, scores, stats, schedules, videos and more.

NBA Asia Strategy Head and NBA India Country Head Rajah Chaudhry said, “There is tremendous momentum for basketball and the NBA in India, and our collaboration with ACG, BFI and Skechers will significantly drive participation and improve talent development at the youth level across the country.

Over the past decade, we’ve engaged millions of children through the Jr. NBA program, and we look forward to expanding our development efforts in India alongside our partners and providing more opportunities for boys and girls to play the game and maximize their potential.”

ACG Managing Director Karan Singh stated, “Through the ACG Jr.NBA program, we are taking a significant step in empowering the next generation of basketball players in India. This initiative goes beyond the game – it’s about building character, instilling values, and offering young athletes a platform to grow and shine.

By working with the NBA and BFI, we are committed to creating opportunities for these players to learn from the best and pursue their dreams. As we launch the largest school-based basketball program in India, we’re excited about the potential we’re unlocking. This program represents our continued dedication to grassroots development and fostering excellence both on-and-off the court.”

BFI President Aadhav Arjuna said, “Our association with the NBA underlines our joint dedication to nurturing talent and elevating basketball to unprecedented heights nationwide. The NBA’s efforts to bolster grassroots basketball development in India have been truly commendable.

We’re excited to work closely with the league to inspire and empower generations of basketball enthusiasts, fostering a culture of excellence both on-and-off the court. Programs like the ACG Jr NBA will enhance students’ skills and motivation while introducing more children to the game in a fun and interactive environment. Additionally, it will serve as a hotspot for talent identification and development and help establish a sustainable pipeline of elite-level Indian players.”

CEO and Country Manager of Skechers South Asia Pvt. Ltd. Rahul Vira said “As elite professionals like Joel Embiid and Julius Randle compete in Skechers Basketball sneakers in the NBA, we are excited to collaborate with the league to bring our footwear and apparel to the next generation of basketball talent.

We look forward to enhancing the game for the ACG Jr NBA players through innovative, comfortable, and high-quality gear delivering ‘Comfort That Performs’ on the court. Together, we aim to create a memorable program that not only inspires but also empowers young athletesto reach their full potential.”

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