Rapper Jay Z's sports agency Roc Nation Sports acquires Brazilian soccer agency TFM the home of players like Vinicius Jr, Martinelli and Endrick

Rajarshi has been part of Khel Now since 2022, and he covers world football.

Published at :July 8, 2023 at 5:31 AM

Modified at :July 8, 2023 at 5:31 AM

Roc Nation Sports was established in 2008

Jay Z's sports management company, Roc Nation Sports, has finished buying TFM, the club where stars like Vinicius Jr., Martinelli, and Endrick play.

Frederico Pena, the creator of TFM, will serve as the director of Roc Nation's Brazilian office, which will be situated in Sao Paulo.

Ten years ago, every major media outlet, including The New York Times, Variety, Rolling Stone, CNN, and CNBC, ran stories about Jay-Z starting a sports agency.

TFM Agency will now operate as Roc Nation Sports Brazil. The company's founder, Jay-Z, an artist with an enormous effect on music culture who constantly expands the agency's area of influence, personifies one of the most appreciated and significant brands in North American entertainment.

Roc Nation Sports Brazil launches with a little over 100 clients while maintaining its Sao Paulo offices. The Brazilian organisation will support an unparalleled level of celebrity crossover in both sports and music as a member of the Roc Nation collective.

What is ROC Nation Sports?

Jay-Z first established Roc Nation in 2008 as a management company before deciding to start the sports division a decade later. Kevin Durant of the Oklahoma City Thunder and Victor Cruz of the New York Giants were both signed by Roc Nation Sports shortly after Cano.

Currently, it represents 200 athletes in the sports of rugby, cricket, and football, as well as basketball, baseball, and football in the United States.

The NFL, AC Milan, and the United Rugby League are a few of the organisations that Roc Nation Sports consults for.

The purchase of TFM Agency on the basis of Roc Nation Sports Worldwide signifies the agency's rise in the football movement, which right now includes representation of prominent players like Kevin De Bruyne of Manchester City, Romelu Lukaku, and Federico Dimarco of Inter Milan, in addition to the offering of consulting to AC Milan to create advertising plans and encourage the development of the Italian club's portrayal with new advertising behaviours and social and philanthropic initiatives.

Rajarshi Shukla

After earning a bachelor's degree in mass media, Rajarshi began his career as a sports writer in 2019, driven by his passion for sports journalism. He has been working in the field for over six years. A devoted fan of Lionel Messi and Barcelona, Rajarshi has been involved in sports since childhood. Before turning his focus to journalism, he even represented his college at the state level. Along with covering football, he enjoys playing the game, watching movies, and experimenting with new recipes in his spare time, as cooking is one of his favorite hobbies.