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Top 16 most marketable athletes in 2024Simone Biles, Lionel Messi, Cristiano Ronaldo and Lewis Hamilton are among athletes ranked in SportsPro's list of most marketable athletes in 2024.

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Sponsorship in Sport: Which Sectors Could Benefit in India?Sports are growing in popularity. Football, basketball, cricket, and more are all receiving a lot more attention now than they were, even a couple of years ago.

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Top three brands endorsed by Manu BhakerManu Bhaker has grown over portfolio by signing with multiple deals with brands since winning two bronze medals in Paris Olympics 2024.

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India vs Germany: Hockey India rope in Power Finance Corporation as title sponsor for bilateral seriesIndia vs Germany men's hockey bilateral series will see Power Finance Corporation as the title sponsor.

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CAG report reveals IOA incurred huge loss due to faulty agreement with RelianceA recent CAG report has revealed that a 'faulty' sponsorship agreement between Indian Olympic Association (IOA) and RIL led to a loss of Rs 24 Crore.

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Harmanpreet Singh, Indian men's hockey captain, signs with Baseline VenturesBaseline Ventures has announced signing Indian men's hockey team captain, Harmanpreet Singh.

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Paris Paralympics champions Sumit Antil, Nitesh Kumar join IOS Sports and EntertainmentParalympic champion in javelin throw Sumit Antil and Paraympic champion in badminton Nitesh Kumar have joined their peers in IOS Sports and Entertainment.

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Etihad Airways partners with Mumbai City FC ahead of new seasonEtihad Airways has signed on to be the Official front of front-of-shirt sponsor of Mumbai City FC in a multi-year partnership starting from the 2024-25 season.

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Top five brands endorsed by Neeraj Chopra

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What Technologies & Tech Tools are Used in Sports?Sports have always been a field of innovation, constantly evolving with new technologies and tools to enhance performance and experience

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