Sporting Club Bengaluru announces Fortunas News as principal partner for I-League 2024-25

Sporting Club Bengaluru sit at the 10th spot in the I-League table.

Sporting Club Bengaluru (SCB) is proud to announce Fortunas News as the club’s Principal Partner for the ongoing I-League 2024-25 season. This collaboration represents a shared passion for sports and a commitment to engaging and inspiring football fans across the country.As the Principal Partner, their brand logo will feature prominently on the front of SCB’s shirt, symbolising a mutual dedication to advancing the sport and its community. Both organisations share the aligned vision of disrupting their sector.

Fortunas News, known for its comprehensive coverage of cricket and other major sporting events in India and globally, is now extending its commitment to Indian football with this strategic partnership. In addition to their presence on the team kits, Fortunas News will have a visible presence at the Bangalore Football Stadium.

The partnership will also integrate Fortunas News into the Club’s digital content, offering fans engaging media and exclusive behind-the-scenes insights during the rest of the season. Sporting Group International (SGI), which played a key role in securing this deal, is proud to bring Fortunas News on board as SCB’s Principal Partner.

SGI’s vision in India is to help grow sports beyond cricket, working with teams and leagues to develop into global properties. This partnership is a testament to that mission, further strengthening Indian football’s commercial appeal.

This sponsorship is a significant milestone for Indian football, especially the I-League, in attracting a brand like Fortunas News. It showcases the league’s growing potential and the increasing confidence of brands in supporting emerging football clubs.

Commenting on the partnership, a spokesperson from Fortunas News said: “This partnership with Sporting Club Bengaluru is a fantastic opportunity for Fortunas News to connect with passionate football fans across India. We believe in the power of sport to unite and inspire, and we’re excited to support SCB in their journey this season. We see a lot of synergy between our brand’s focus on delivering timely and engaging news and the dynamic energy of SCB. We’re looking forward to a successful and mutually beneficial partnership.”

Kishore Reddy, CEO of Sporting Club Bengaluru, expressed his enthusiasm for the partnership: “We at SCB are excited about the partnership with Fortunas News as our Principal Partner for the 2024-25 season. Fortunas News is an aspiring sports news platform and has demonstrated a commitment to Indian football by partnering with SCB. Their approach to partnering with a newly promoted club to the I-League shows their trust in us. The partnership with Sporting Club Bengaluru will enhance the experience for our fans, both onthe pitch and through our social & digital media presence. We hope SCB and Fortunas Newscontinue to build on this partnership for seasons to come.

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