Nippon Paint becomes official paint partner of ISL in two-year deal worth ₹3.8 crore

The deal involves 11 ISL clubs.

Nippon Paint strengthens its association with Indian football through a two-year deal worth approximately ₹3.8 crore in total (₹1.8 crore + ₹2 crore) with the Indian Super League (ISL), becoming the league’s Official Paint Partner for the upcoming seasons.

The partnership brings together Nippon Paint and one of India’s premier football competitions, creating opportunities for the brand to connect with football fans across the country.

The association extends to 11 ISL clubs including Chennaiyin FC, Churchill Brothers FC, East Bengal FC, FC Goa, Inter Kashi FC, Kerala Blasters FC, Mumbai City FC, NorthEast United FC, Odisha FC, Punjab FC and Sporting Club Delhi, with Mohun Bagan SG and Bengaluru FC missing out due to already have their own paint partners.

It is also understood that having a Kolkata club on board was crucial for the deal to go through between the league and Nippon Paint.

Nippon Paint makes its entry in Indian football

Nippon Paint’s association with the ISL builds on its experience across India’s sporting landscape, with partnerships spanning cricket, football, kabaddi, volleyball and international sporting events.

Through these partnerships, Nippon Paint has built opportunities to engage with sports audiences and connect with fans through properties that command strong regional and national followings.

Its association with ISL marks a continuation of this approach, providing a platform to explore fan engagement initiatives, celebrate the spirit of competition and create brand experiences around the league and its participating clubs.

First reactions to the new association

Reacting to the new association, both the parties highlighted the importance of it. Here’s what their representatives had to say.

Mark Titus, President – Decorative Coatings Business, Nippon Paint India said “Our association with the MG ISL reflects our commitment to building meaningful connections with consumers through sport. The passion, energy and competitive spirit of football resonate strongly with the spirit of Nippon Paint India. Football brings together diverse communities through a shared love for the game, making it a powerful platform to engage with fans across the country. We look forward to being part of the ISL journey and celebrating the energy, passion and possibilities that the game inspires.”

Karan Yadav, CEO, Indian Super League, said, “We are pleased to welcome Nippon Paint as the Official Paint Partner of the Indian Super League through this multi-year partnership. As we continue to build the league and strengthen its commercial ecosystem, partnerships with leading brands are integral to our growth. This association will enable us to explore new avenues for fan engagement and create greater value for our stakeholders, while bringing Nippon Paint closer to the passion and reach of Indian football.”

This multi-year partnership reflects the growing potential of football as a platform for brands to build sustained engagement with consumers.

Through its association with the ISL, Nippon Paint aims to strengthen its connection with Indian football audiences and be part of the experiences that bring fans closer to the game.

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