NorthEast United announce Parimatch News as main sponsor

The sports, e-sports and entertainment outlet seek to deliver high-quality sports coverage and cutting-edge analysis for all sports enthusiasts.

NorthEast United FC have announced the association of Parimatch News as the Main Sponsor for the seventh season of the Indian Super League (ISL). Parimatch News is a sports, e-sports and entertainment outlet for everyone who loves and lives sports. They seek to deliver high-quality sports coverage and cutting-edge analysis for all sports enthusiasts.

Speaking on the association, Japneet Singh Sethi, Marketing Lead - India, Parimatch News said, “I’m chuffed to bits, to say the least. The Northeast is a region that is obsessed with football to the extent that people over there worship the sport, just like we at Parimatch News do. This association between NorthEast United Football Club and Parimatch News is therefore quite fitting.”

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“We are delighted to have Parimatch News with us as our main sponsor. They are a vibrant brand whose mission and vision are aligned with ours, and we are confident that that this will be a successful partnership," said Priya Runchal, Executive Director, NorthEast United.

NorthEast United Football Club, the Guwahati-based franchise representing the eight northeastern states will begin their seventh ISL campaign against Mumbai City FC on Saturday, the 21st of November 2020. With head coach Gerard Nus at the helm, the Highlanders have the youngest side in the league and will look to start their season on the right note against one of the top contenders in the league.