East Bengal reveal new name, logo ahead of ISL participation

Players and staff of the Kolkata giants have already started to reach Goa ahead of the new season.

Shree Cement East Bengal Foundation has officially announced that its team will play in the Hero Indian Super League (ISL) as SC East Bengal. Along with their inclusion in the Indian Super League, the Red & Gold Brigade will also have a new logo.

“The club’s new logo retains the primary assets like the emblem of a flaming torch and its colours which showcases a merger between the rich legacy of East Bengal, its contribution to Indian football along with Shree Cement’s support to keep the flag flying high,” Mr. H.M. Bangur, Managing Director, Shree Cement said.

“It’s a start of the new and exciting partnership for all of us with East Bengal, and we’re happy to share the evolution of the club’s logo. Our crest and brand identity has been a bold one, and I am sure that this will only take the legacy of the club forward,” he added.

“We’re proud to be presenting the new logo which salutes our rich footballing legacy, while embracing a modern outlook,” Mr. Prashant Bangur, Joint Managing Director Shree Cement, said.

“The fans are the heart and soul of SC East Bengal, and we will work together as one family trying hard every day to keep the flag flying high,” he added.

Coached by Liverpool and England legend Robbie Fowler, members of the red and gold brigade checked in to their team hotel on Friday and will undergo the mandatory quarantine period as per protocol.

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