The Premier League outfit have recently formed a partnership with Boss Entertainment India.

Premier League outfit Wolverhampton Wanderers or simply Wolves are all set to enter Indian market and are planning to link with international schools, academies and football clubs in India once after the ruckus of COVID-19 pandemic calms down. Boss Entertainment India and Wolves International have recently formed a partnership and are looking to explore the markets in India.

A press release by Boss Entertainment on Tuesday read, “Soon after the pandemic is over, Wolves International plans to link with international schools, academies and clubs and do more on-ground football development activities in India, which also will open multiple avenues and great opportunities for football enthusiasts to thrive manifolds.”

Joe Hunt, the International Project Manager of Wolves, explained about the professional aid they provided to Indian coaches during the lockdown. He went on to say, “We decided that during lockdown, the best way to engage with the 60 coaches in India was with some free webinars, which I would deliver on topics like i) getting started and individual focusing, ii) an insight into ‘gameplay’ through the ages. How tactics are used in the development of players at the elite level, iii) looking at football fitness and player motivation across the age groups and various levels of the game and many more.”

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Shaan Singh, Director of Sports Marketing at Boss India Entertainment, said, “We are really excited to have taken a small, but big step into the development of football in India through the amazing knowledge of Joe Hunt and Wolves. The expertise and knowledge shared by the Wolves will certainly help Indian footballs clubs go a long way.”

In the recent years many elite European clubs like Spanish football giants Atletico Madrid have tied up with erstwhile ISL side Atletico de Kolkata now known as ATK Mohun Bagan earlier and are currently tied up with Jamshedpur FC. City Football Group are one of the newest entrants in Indian market after acquiring majority stakes at Indian Super League side Mumbai City FC. FC Basel have also invested a certain part of their shares in I-League side Chennai City FC.

Whereas clubs like Hyderabad FC and Bengaluru FC have formed a strategic partnership with Borussia Dortmund and Scottish giants Rangers FC respectively. Meanwhile Borussia Moenchengladbach and Liverpool FC had a similar partnership with Minerva Punjab FC (now Punjab FC) and now defunct DSK Shivajians respectively. It’s safe to say that the European clubs are looking at India from strategic as well as financial point of view given the large population of the country.

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