All footballers to feature on most Marketable Athletes list of 2024

Published at :October 28, 2024 at 1:14 AM

Modified at :October 28, 2024 at 1:14 AM

(Courtesy : Getty)

Man United star Marcus Rashford is among the most marketable players as per SportsPro.

An athlete’s marketability has a big impact on their career path, earning potential, and even legacy in today’s sports environment. Marketability includes charm, public presence, social media impact, and personal branding in addition to athletic ability.

An athlete’s chances of getting sponsorships and endorsements increase with their relatability and engagement, which will help them succeed on and off the field.

Think about Lionel Messi, for example. In addition to his exceptional football abilities, he has developed a strong brand that reaches into a variety of endeavours, such as social action and film. He has been a favourite among businesses due to his ability to connect with fans and support a variety of causes, proving that marketability may increase an athlete’s total effect.

A number of well-known football players are on SportsPro’s 2024 list of the 50 Most Marketable Athletes, which highlights athletes who not only succeed in their sports but also have a strong emotional bond with their fans. Here’s a closer look at the most marketable football players, their unique selling points, and their present activities as of October 2024.

Despite many names, two players continue to dominate every area of football, and Messi and Cristiano Ronaldo are among the top five most marketable footballers.

However, the most surprising thing on the list is Erling Haaland given he is below the list despite his massive impact on Manchester City in the Premier League.

At just 17, Lamine Yamal is already making his name in the football world and is on the list of most marketable athletes which should not be surprising.

All footballers to feature on the most marketable athletes list in 2024

Rank	Name
2	Vinicus Jr
5	Lionel Messi
7	Kylian Mbappe
9	Cristiano Ronaldo
17	Neymar
19	Jude Bellingham
24	Beth Mead
30	Harry Kane
32	Aitana Bonmati
39	Lucy Bronze
40	Marcus Rashford
41	Lamine Yamal
44	Victor Osimhen
45	Erling Haaland

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