Top 10 clubs who generate most revenue from shirt sponsors in 2025

Six of these clubs have Adidas as kit supplier.

Wins and losses on the football field often make headlines, but the real power lies in the balance sheet, which contains the club’s annual earnings. The world’s biggest clubs not only win trophies but also break records off-field. The magic of sponsorship deals is such that sometimes the money coming from outside the field determines the club’s strength in the transfer market.

Brands consider associating with these clubs an investment, because their name shines in front of millions of fans in every match. The logo on the jersey, the small brand shining on the sleeve and the name of the kit supplier together strengthen the club’s identity.

Let’s see which are the 10 clubs that earn the most from their jerseys, main partners and sleeve sponsors. The count will start from number 10, and end with the club that is the king of this list.

10. Tottenham Hotspur

• Kit supplier: Nike (€35m)
• Main Partner: AIA (€46m)
• Sleeve Sponsor: Kraken (€10m)
• Total amount: €91m

Tottenham Hotspur may not have filled their trophy cabinet in recent years apart from their UEFA Europa League title last season, but their brand still shines in the Premier League. Their association with Nike boosts their international recognition. AIA, an insurance and financial services giant, is their main partner and pays them €46 million per season.

The Kraken logo on the sleeve not only shows the presence of a tech brand but also brings in an additional €10 million in revenue. This combination of sponsorship deals gives them an annual income of €91 million, which maintains their financial stability despite fluctuations in on-field performance.

9. Bayern Munich

• Kit supplier: Adidas (€60m)
• Main Partner: T-Mobile (€50m)
• Sleeve Sponsor: Allianz (€8m)
• Total amount: €118m

Bayern Munich are Germany’s most successful club, and their brand value is considered one of the highest in Europe. Their relationship with Adidas is not just limited to the jerseys, but the partnership is part of the club’s historic identity. The T-Mobile logo has been a permanent fixture on their jerseys for many years.

Allianz, who also own their stadium, pays for their brand to be present on the sleeves. A total revenue of €118 million makes Bayern a financial force not just in Germany but in Europe too. Their earnings allow them to retain top players and sign new stars.

8. Juventus

• Kit supplier: Adidas (€49m)
• Main Partner: Jeep (€69m)
• Sleeve Sponsor: whitebit (€5m)
• Total amount: €123m

Juventus‘ black-and-white jersey is recognised around the world. Their deal with Adidas brings in €49 million per season. Jeep, which is part of the Fiat Chrysler Group, is their main partner and provides €69 million.

On the sleeve, whitebit, a crypto exchange platform, contributes €5 million. Even though Juventus have faced ups and downs on the field, their financial strength keeps them active in the transfer market. This €123 million income is a permanent support for them.

7. Liverpool

• Kit supplier: Adidas (€72m)
• Main Partner: Standard Chartered (€58m)
• Sleeve Sponsor: Expedia (€10.5m)
• Total amount: €140.5m

Liverpool are known not just for their home ground, Anfield, and their anthem, but also for their brand value. The €72m contract with Adidas gives them a bigger foothold in the global market. Standard Chartered has long been their main partner.

The Expedia logo on their sleeves is a sign of their involvement in the travel industry. This €140.5m revenue keeps the club competitive and helps them retain their big players.

6. Paris Saint-Germain (PSG)

• Kit supplier: Nike (€80m)
• Main Partner: Qatar Airways (€70m)
• Sleeve Sponsor: —
• Total amount: €150m

PSG‘s brand value have reached new heights thanks to stars like Lionel Messi, Neymar and Kylian Mbappé, who have been part of the club in recent years. A €80 million deal with Nike makes them trendsetters in both sports and fashion.

The Qatar Airways name on their jerseys brings in €70 million annually, a testament to the club’s financial strength. A total income of €150 million make PSG virtually unstoppable in the French league, as well as strengthening their presence in Europe.

5. Arsenal

• Kit supplier: Adidas (€87m)
• Main Partner: Emirates (€58m)
• Sleeve Sponsor: Visit Rwanda (€11m)
• Total amount: €156m

Arsenal‘s red and white jersey is considered a classic in football. The €87 million deal with Adidas gives them a strong kit supplier. Emirates, their long-time main partner, contributes €58 million. The Visit Rwanda logo on the sleeve brings in an additional €11 million in revenue.

An annual income of €156 million gives Arsenal financial strength in the Premier League and gives them the ability to make big transfer deals.

4. FC Barcelona

• Kit supplier: Nike (€127m)
• Main Partner: Spotify (€60m)
• Sleeve Sponsor: Ambilight TV (€10m)
• Total amount: €197m

Catalan club FC Barcelona recently surprised everyone with their deal with Spotify. Nike’s €127 million deal puts them on top of kit deals. Spotify not only give them €60 million as their main partner but also connects the club’s identity to the digital music industry.

The Ambilight TV logo on the sleeve brings €10 million. The total earnings of €197 million help Barcelona recover from the economic crisis and keep them active in the transfer market.

3. Manchester United

• Kit supplier: Adidas (€105m)
• Main Partner: Snapdragon (€70m)
• Sleeve Sponsor: DXC Technology (€23m)
• Total amount: €198m

Manchester United‘s jersey is one of the best-selling football kits in the world. Adidas’ €105 million contract, Snapdragon’s €70 million, and DXC Technology’s €23 million together give them €198 million annually. This income gives United complete freedom to spend on the renovation of their stadium, big transfers and marketing campaigns.

2. Manchester City

• Kit supplier: Puma (€115m)
• Main Partner: Etihad (€75m)
• Sleeve Sponsor: OKX (€21.5m)
• Total amount: €211.5m

Manchester City are not only strong on the pitch but also on the financial table. A €115 million deal with Puma, €75 million from Etihad and €21.5 million from OKX give them an annual income of €211.5 million. This income helps them to constantly sign new players and increase the club’s global presence.

1. Real Madrid

• Kit supplier: Adidas (€120m)
• Main Partner: Emirates (€70m)
• Sleeve Sponsor: HP (€70m)
• Total amount: €260m

Real Madrid are the undisputed king of this list. The €120 million deal with Adidas, €70 million with Emirates and €70 million with HP gives them 260 million annually. This income keeps them among the richest and most powerful clubs in the world, allowing them to continually sign big players and win trophies.

For more updates, follow Khel Now on Facebook, Twitter, and Instagram; download the Khel Now Android App or IOS App and join our community on Telegram.