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Lionel Messi meets Spider-Man in Marvel crossover teaser ahead of FIFA World Cup 2026 knockouts

From the court to the press box, Anubha tells sports stories with insight and passion.
Published at :June 30, 2026 at 11:06 PM
Modified at :June 30, 2026 at 11:06 PM
Lionel Messi meets Spider Man in crossover teaser ahead of FIFA World Cup 2026 knockout stages

(Courtesy : Marvel)

Messi’s Argentina are set to clash with Cabo Verde in the Round of 32!

Lionel Messi continues to remain one of the most sought-after athletes for global entertainment campaigns, with brands and film studios increasingly using football’s biggest names to reach audiences beyond sport.

FIFA World Cup 2026’s knockout rounds coincide precisely with when the newest campaign took place, a period during which Messi remains one of the tournament’s headline attractions both on and off the pitch.

The Argentine captain has previously shown his admiration for superheroes culture through several of his goal celebrations at club level, with one particular Marvel character becoming closely associated with his on-field tributes while playing for Inter Miami.

Messi joins Tom Holland in Spider-Man promotional teaser

Lionel Messi meets Spider Man in crossover teaser ahead of FIFA World Cup 2026 knockout stages

The eight-time Ballon d’Or award winner Lionel Messi appeared alongside Tom Holland’s Peter Parker in a promotional teaser for Spider-Man: Brand New Day, released ahead of the film’s launch on July 31.

The scene begins with Peter Parker (Tom Holland) sitting in a coffee shop, where he answers his phone, but then Messi unexpectedly enters with the “Spidey-Tracker.”

After Parker changes into his Spider-Man suit, the Argentine forward joins the superhero on a web-swinging journey across the city as part of the promotional campaign for the upcoming Marvel film.

The collaboration marks a crossover between one of football’s biggest stars and one of Marvel’s most recognisable characters ahead of the release of Spider-Man: Brand New Day.

The upcoming film will be Tom Holland’s fourth solo outing as Spider-Man and his seventh appearance as the character in the Marvel Cinematic Universe. The project is directed by Destin Daniel Cretton and also stars Zendaya, Jacob Batalon, Jon Bernthal, Sadie Sink and Mark Ruffalo.The movie follows the events of Spider-Man: No Way Home, with Peter Parker continuing life as a full-time Spider-Man in a world that no longer remembers his identity.

Which studio is behind Spider-Man: Brand New Day?

The film is being produced by Marvel Studios in association with Sony Pictures.

Why did the Messi and Spider-Man crossover attract attention online?

The collaboration brought together one of football’s biggest stars and one of cinema’s most recognisable superheroes in a single promotional campaign.

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Anubha A Pathak
Anubha A Pathak

Anubha Anandita Pathak is a sports enthusiast with a strong passion for cricket and basketball, shaped by her experience as a district-level basketball and kabaddi player. A loyal Golden State Warriors supporter, she closely follows Stephen Curry’s style of play. With on-ground reporting experience covering the Indian Super League and Karnataka’s hockey circuit, Anubha brings both perspective and passion to her storytelling.