Newcastle United heading to Singapore & South Korea for ‘lucrative’ Asian pre-season tour: Report

The Magpies won the EFL Cup this term

According to Mark Douglas (The I News), Newcastle United will go on a lucrative preseason tour in the upcoming season that will see them play in South Korea and Singapore.

The Magpies will go to Asia in late July to play three games during the trip, with at least one of those games scheduled to take place at Singapore International Stadium, which has a capacity of 55,000.

In addition to playing in South Korea for the first time, the team will be returning to Singapore for the first time since 1996, when Kevin Keegan confirmed the world record acquisition of Alan Shearer during the club’s tour of the nation.

In front of 41,000 spectators at the nation’s former National Stadium, Keegan’s team, dubbed as the “Entertainers,” defeated the S-League all-stars. However, they will perform this time at the Arup-designed arena, which debuted in 2014 and has a distinctive dome design.

It’s possible that Newcastle will face one or both of those clubs while they’re in Singapore, as it was recently rumoured that Arsenal and AC Milan are also in talks to play there.

In addition to the three matches between the two nations and a training camp, Newcastle will also host fan and commercial events as part of their ongoing efforts to expand their brand internationally, with a clear emphasis on the Southeast Asian market.

The Magpies will be viewed as making another effort to increase their visibility in the area after their successful trip to Japan in July of last year, which included the club’s third uniform unveiling in Tokyo. It is believed that this year’s tour will rank among the most profitable that Newcastle United have ever undertaken.

Newcastle United’s struggles with PSR

As Newcastle United struggles with the Profitability and Sustainability Rules (PSR), it is anticipated that these kinds of international visits will become a regular part of the team’s preseason plans. They are viewed as a “no brainer” for Premier League clubs due to their substantial appearance costs and potential for lucrative spin-off events.

“Newcastle’s ambition will only be achieved if we grow in every market, whether that’s the US, whether that’s any market in Southeast Asia, whether that’s Saudi or whether that’s in the UK,” he said last year.

Peter Silverstone, the club’s chief commercial officer, stated last year that expanding the club’s worldwide brand is essential to their goal of doubling commercial revenue every two years. This is a difficult goal, but it is regarded as vital in a time when changing financial fair play regulations makes raising income levels extremely significant.

The Magpies are currently wrapping up the remainder of their preseason schedule, and they may return to Adidas’ headquarters in the German city of Nuremberg. Last year, Newcastle hosted a week-long training camp that is said to have increased fitness.

For more updates, follow Khel Now on Facebook, Twitter, and Instagram; download the Khel Now Android App or IOS App and join our community on Telegram.