Top 10 Puma brand ambassadors as of 2025; Neymar, Pulisic & more

Goalkeeper Ederson has been associated with the German brand since 2021.

Puma has strategically secured endorsement deals with several high-profile athletes, each bringing unique value across various sports. These partnerships strengthen Puma’s brand presence and help drive significant revenue by associating with top-tier athletes and emerging talents. The renowned German sportswear brand has long been associated with legendary footballers, like Pele and Maradona.

Beyond individual stars, their iconic logo can be seen on the kits and boots of elite clubs and international teams, including top sides from Europe’s biggest leagues. The legacy of Puma’s partnerships is celebrated by both the brand and its players. Here we will take a look at the top 10 Puma Ambassadors in 2025 in football:

10. Kingsley Coman

The Frenchman has been a top player in recent years, but injuries have caused a lot of problems for him. He has been a key player for the Bavarian giants and has helped them win many trophies. Coman signed a long-term deal with Puma in 2021, when he made the switch from Nike.

Puma described him as a special talent with exceptional technical skills.

9. Harry Maguire

The England international was criticised a lot due to his poor performance in the last few seasons, but he proved to be a key figure in the United squad. He led by example, and despite a difficult time, he remained calm and always gave his best on the pitch. Some top Premier League players are sponsored by Puma, and Maguire is one of them.

While the exact details of the contract are undisclosed but both parties have full trust in each other.

8. Memphis Depay

The Dutch international left Under Armour in March 2021 and joined hands with Puma in early 2022. He was a very promising player a few years back, but due to injuries and inconsistent performances, he failed to live up to expectations. Now he is currently playing in the Brazilian Serie A with Corinthians.

He did play for a top club in Europe, Barcelona, but his impact was not that big.

7. Christian Pulisic

The American International is a key player for AC Milan. Even though he did receive criticism from the fans due to his poor performances, he is someone who keeps pushing himself and leads the team. He has been associated with Puma since 2021.

He continues to be a flagship player for the brand, with multiple signature products and a focus on youth inspiration.

6. Ederson

We don’t often see goalkeepers dictating the game like midfielders, but Ederson is no ordinary shot-stopper. Most probably, with the ball at his feet, he is one of the best in the world, and he has revolutionised the position with his outrageous distribution. He has been an integral part of Guardiola’s tactics and one of the key reasons for Manchester City’s success.

Puma and Ederson are associated since 2021.

5. Cody Gakpo

The Dutchman recently won the Premier League with Liverpool FC and played a key role in the Reds’ success last season. He has been associated with Puma since 2020 and has been part of various campaigns and product launches. His partnership will surely go on as both parties are quite satisfied and happy with the deal.

4. Theo Hernandez

There aren’t many full-backs who are as good as Theo Hernandez currently in the game of football. The French international spent some good time with AC Milan and has now moved to Saudi Pro League side Al Hilal. Even though during his stint with Milan, the club didn’t win many trophies, he still played some good football and performed well.

He became the ambassador of Puma in 2024.

3. Kai Havertz

Despite all the noise going around Kai Havertz, he is still very much trusted by Mikel Arteta and his coaching staff at Arsenal. His technical qualities are undeniable, and he offers many characteristics that Arteta values. He officially signed a long-term contract with Puma in October 2023 and made his switch from Nike.

He is also from Germany, making this association very special.

2. Jack Grealish

There are a lot of talks going on about Jack Grealish, since there has been an issue with Manchester City head coach Pep Guardiola. Off the pitch issues have also caused some problems for him. But despite all these, Jack Grealish is a quality player.

The English international’s elegance and swagger is rare. His output declined quite rapidly in the last few seasons, but his partnership with Puma remains intact. His interviews and fashion shoots make him a valuable brand athlete.

1. Neymar Junior

The Brazilian star signed with Puma in 2020, shortly after ending his 15-year partnership with Nike. Even though the contract details were not made public, according to some sources, it is a massive deal of €23 million per year. Even though Neymar is not in his prime anymore and struggles with injuries but he is still very popular among football fans due to his style of play.

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