Formula 1

Formula 1: Teams with most sponsors in 2023 season

Anurag Kanjani

May 24 2023
Formula 1

McLaren leads the way with 47 sponsors for their 2023 challenger.

In the world of Formula 1, sponsorships play a crucial role in the financial success of teams. They provide significant funding and support, allowing teams to develop competitive cars and infrastructure.

While the sponsorship landscape in F1 is dynamic and subject to change, here are some teams that have historically attracted a large number of sponsors and are likely to continue doing so in 2023.

10. Haas (14)

Haas have been a relatively new team in Formula 1, making their debut in 2016 it has seen a lot of struggle in the previous years, moreover, due to financial constraints and lack of overpowering performances they have not seen any major achievements, which has been a cause for limited sponsorships. For the 2023 season, the following sponsors have been associated with them:

Haas Automation, Alpinestars,Pirelli, Schuberth, Taittinger, Tricorp Workwear, MoneyGram, Chipotle, Haas Tooling, Hantec Markets, Oak Berry, OpenSea, Palm Angels, Travis Mathew

9. Alpha Tauri (17)

AlphaTauri, previously known as Toro Rosso, are Red Bull’s sister team in Formula 1. They have had partnerships with sponsors that align with the Red Bull brand and its lifestyle offshoot, moreover, for the 2023 season they have the following sponsors:

Rapid, Buzz, Orlen, AlphaTauri, Honda, Epicor, FlexBox, Randstad, Pirelli, Ravenol, GMC, P448, Carl Friedrik, Riedel, Siemens, Xmtrading, Basso

8. Williams Racing (22)

With a rich history and a handful of remarkable achievements in the past, Williams Racing have created a legacy over the years which helps them attract the best of the relevant sponsors helping them with all the financial support in the recent years. For the 2023 season, the following sponsors are associated with Williams:

Gulf, Duracell, Stephens, Dorilton Ventures, Acronis, Michelob Ultra, Financial Times, Broadcom Software, Bremont, PureStream, Pirelli, Umbro, Zeiss, Crew Clothing Company, PPG, OMP, KX, DTex, Life Fitness, SIA, Jumeirah Hotels & Resorts

7. Mercedes (27)

Mercedes have been dominating the sport in recent years, winning multiple Constructors’ and Drivers’ Championships. Their success has made them an enticing platform for the sponsors which, for the 2023 season are:

Petronas, Ineos, Crowdstrike, TeamViewer, UBS, Snapdragon, G42, Akkodis, IWC Schaffhausen, Hewlett Packard Enterprise, Solera, Nuvei, Einhell, AMD, The Ritz Carlton, Sherwin Williams, Tommy Hilfiger, Monster Energy, Puma, Police, OZ Racing, Endless, Eight Sleep, Fastly, mCloud

6. Aston Martin Racing (28) 

Aston Martin returned to Formula 1 as a works team in 2021, and rebranding from Racing Point to Aston Martin has enhanced the team’s image. With the signing of the legendary driver Fernando Alonso, the team’s association with a prestigious luxury car brand and their growing presence in the sport make it a team to watch in terms of sponsorship deals for this season as they have on boarded the following:

Cognizant, Aramco, XP, SentinelOne, Citi,, Juniper Networks, Peroni 0.0, JCB, PortoSeguro, NetApp, Avatrade, Boss, Girard Perregaux, EPOS, Bombardier,, Globe Trotter, Pirelli, Tik Tok, Ogio, Oakley, Alpinestars, Ebb3, Stilo, Pelmark, Velocity Black, SAUDIA (Saudi Airlines)

5. Alpine Racing (31) 

Alpine, formerly known as Renault, have a long history in Formula 1. While the team’s performances have been uncertain, they have had notable partnerships in the past based on their reputation in the motorsport world. Thus, for the 2023 season, they have on-boarded the following sponsors:

BWT, Castrol, BP Ultimate, Renault E-Tech, Binance, Ecowatt, Mobilize Financial Services, Microsoft, Plug, Bell & Ross, Kappa, Sprinklr, Boeing, Delphi, Eurodatacar, KWay, Shamir, Yahoo!, 3D Systems, Alpinestars, Alpine Eyewear, Elysium, GCaps, Hexis, KX, Matrix, Perkin Elmer, Pirelli, Roland, Track Racer, Canel’s

4. Scuderia Ferrari (36) 

Ferrari are one of the most iconic and successful teams in Formula 1, with a rich history and a massive global fan base, the team’s allure and brand value make it an attractive proposition for sponsors and for the 2023 season they have got onboard the following sponsors: 

Shell, Santander, Ray-Ban, AWS, Richard Mille, Ceva Logistics, Estrella Galicia 0, OMR Automotive, MAHLE, Pirelli, Puma, SKF, Vistajet, NGK Spark Plugs, Brembo, Riedel, Iveco, Palantir, ManPower Group, Technogym, Garrett, Giorgio Armani, Sabelt, VGW Play, Mission Winnow, Genesys, Bitdefender, HCL Software, Harman Automotive, ZCG, Bang Olufsen, Ecopol, Riva, Freccia Rossa, Ohlins

3. Red Bull Racing (36) 

Red Bull Racing, owned by the energy drink company Red Bull, have made a significant impact on the F1 scene since its debut and with a reputation for pushing boundaries and taking risks, they have made it an appealing platform for the sponsors to get associated with them. For the 2023 season they have got onboard the following sponsors: 

Oracle, Tag Heuer, Cash App, BYBIT, Rauch, Walmart, Mobil 1, Esso, Siemens, AT&T, Inter Proteccion, Hewlett Packard Enterprise, Telcel, Hexagon, DMG Mori, Ansys, PWR, Gold Standard, Armor All, America Movil, Claro, Therabody, HP/Poly, Ocean Bottle, Pokerstars, Build for Athletes, Castore, New Era, Athletic Propulsion Labs, BMC, Blenders, Hard Rock International, ROKT, Honda, Arctic Wolf, Zoom

2. Alfa Romeo (45) 

Alfa Romeo Racing, previously known as Sauber, have had partnerships with Ferrari which brings in a lot of brand recognition for them, moreover, for the 2023 season, they secured the following sponsorships:

Alfa Romeo, Acceleron, AMX, Curam Domi, Code Zero, Camozzi, Delsey, Ferrari Trento, Globeair, Singha, Additive Industries, Marelli, Mitsubishi Electric, Pirelli, Save the Children, Hyland, Puma, Rebellion, Sabelt,, Walter Meier, Web Eyewear, JigSpace, AB Dynamics, Brutsch-Ruegger, Riedel, MindMaze, Stake, Kick, Agilis, Assos, Axim Trade, Cielo, Ciesse Piumini, Corinthian Re, Diagnostix, Edelweiss, Everdome, Georg Fischer, Kick Out Plastic, Mascot Workwear, ProTech, Salt, SenseTime, Seagate, WhistlePig.

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1.McLaren Racing (47)

McLaren have a storied history in Formula 1, known for its technical excellence and strong fan following. In recent years, McLaren has been on an upward trajectory, both in terms of performance on the track and off-track partnerships. This year they have on boarded the most sponsors which are as follows:

British-American Tobacco (A Better Tomorrow), Splunk, DarkTrace, Tezos, Dell Technologies, Alteryx, Smartsheet, DataRobot, Gopuff, Party Responsibly, Medallia, Arrow Electronics, Richard Mille, Hilton, Coca Cola, Unilever, FxPro, Deloitte, TUMI, CNBC, Klipsch, Sparco, Ashurst, Stratasys, KAUST, Ultimotive, New Era, FAI Aviation Group, Cisco, Webex, AkzoNobel-Sikkens, Logitech G, Castore, EasyPost, Immersive Labs, SunGod, Technogym, Google/Chrome, Pirelli, OKX, Android, DP World, Jack Daniels, VMWare, Goldman Sachs, Alteryx, DeWalt, Cadence, K-Swiss, Lami Luxe.

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