Formula 1 (F1) 2024 car launches: Dates & How to Watch

As we get closer to the start of the 2024 Formula 1 season, the F1 community is abuzz with anticipation for the 2024 season. One of the most exciting aspects leading up to the races is undoubtedly the unveiling of the new cars. Here’s your comprehensive guide on how to catch every moment of the highly anticipated 2024 F1 car launches.

F1 2024 Car Launch Dates

Haas – February 2, 2024

Haas set the stage by being the first team to reveal its 2024 car, the VF-24, on February 2. Unlike traditional live events, Haas opted for a digital premiere. Fans can catch the VF-24 launch on Haas’ Facebook page, X account, and Instagram, showcasing the car that will navigate the twists and turns of the upcoming season.

Sauber – February 5, 2024

Sauber takes a different approach with a live event for the C44 launch on February 5. Broadcasting on the Kick website at 7 pm (GMT), fans can witness the car’s debut 15 minutes before the stream begins. This event marks not only a car reveal but also a rebranding following Sauber’s new sponsorship deal with Kick.com.

Williams – February 5, 2024

Williams joins the launch spectacle on February 5, unveiling the FW46 livery. The team goes live from Puma’s New York City flagship store at 2:40 pm (GMT). Team principal James Vowles’ strategic decision to halt 2023 car development early hints at the potential for extra pace in the 2024 FW46.

The launch will be broadcast live on the Williams website and the official Williams Racing app.

Alpine – February 7, 2024

On February 7, Alpine promises a dual revelation, showcasing the A524 and its WEC Hypercar. Fans can follow the live launch event on the team’s website at 3:30 pm (GMT). This unique approach combines both F1 and World Endurance Championship cars, adding an extra layer of excitement.

RB (formerly AlphaTauri) – February 8, 2024

RB, previously known as AlphaTauri, takes a glamorous turn with a special event in Las Vegas on February 8. While not live-streamed, the team opts for a digital launch on social media platforms like Instagram and X. The rebranding, coupled with the launch, sets the stage for the RB20’s entrance into the F1 arena.

Aston Martin – February 12, 2024

Aston Martin plans to reveal the AMR24 at Silverstone on February 12. While livestream details are pending confirmation, the team’s history of live-broadcasted events suggests fans can expect broadcast on the team’s social media and YouTube channels. The AMR24 marks Aston Martin’s pursuit of excellence in the 2024 season.

Ferrari – February 13, 2024

Ferrari, a perennial fan favorite, launches the SF-24 on February 13 at 11 am (GMT). While specific details about the launch remain undisclosed, Ferrari’s history of live events suggests an engaging spectacle. The anticipation builds with extended contracts, new driver announcements, and the ambitious SF-24.

McLaren – February 14, 2024

McLaren adds to the Valentine’s Day festivities with the MCL38 launch on February 14. With the 2024 livery already revealed, fans await the car launch announcement. The team’s commitment is evident with contract extensions, promising a visually appealing and high-performance MCL38.

Mercedes – February 14, 2024

Mercedes plans a “digital launch event” for the W15 at Silverstone on February 14. The live broadcast on social media channels adds an immersive element, showcasing the team’s last year with seven-time world champion Lewis Hamilton. The W15 unveiling becomes a digital love letter to fans on Valentine’s Day.

Red Bull – February 15, 2024

Red Bull concludes the series of launches with the RB20 reveal on February 15. While details are scarce, the team’s reputation for strategic announcements suggests a grand finale to the car launch season. The RB20 aims to defend Red Bull’s dominance in the 2024 season.

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