Xbox CEO says Game Pass is too expensive possibly hinting at cheaper plans

Asha Sharma admits that plans are too expensive for the players

Fans and gamers might see some new changes in Microsoft’s gaming division, as Xbox CEO Asha Sharma has recently admitted that the Xbox Game Pass may currently be too expensive for players.

These recent statements come after the recent price changes, where the Ultimate tier rose to $30 per month, while also limiting day-one releases to selected tiers. Let’s check out more details in this article.

Asha Sharma: ‘Evolve Game Pass into a more flexible system’

This information comes from The Verge’s Tom Warren, who recently reported on Asha’s comments on the subscription model.

According to reports, Asha has shared her concerns in an internal memo, where she has highlighted that the service’s current value proposition may not be strong enough.

Although players get access to a large library of over 100 games, the rising cost of the subscription has already sparked criticism and backlash from the community.

Game Pass is central to gaming value on Xbox. It’s also clear that the current model isn’t the final one,” says Sharma. “Short term, Game Pass has become too expensive for players, so we need a better value equation. Long term, we will evolve Game Pass into a more flexible system which will take time to test and learn around.

Xbox is aware of all the backlash and criticism from the fans and players. We might see some big changes in the future.

Also Read: Xbox Games Showcase 2026 announced: Gears of War: E-Day Direct, world premieres & more

Cheaper tiers could be introduced in the future

One of the main highlights from this internal memo is the possibility of more affordable subscription options. Asha has highlighted that Game Pass is still evolving and will become more flexible in the future.

This means, fans & gamers might see some new pricing tiers & revised benefits that are designed to make this service more accessible.

Xbox also wants to maintain the balance between affordability for the users and sustainability as a business.

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