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Xbox Series X/S prices increased in Japan

Gaming enthusiast covering the stories behind the games we love.
Published at :August 2, 2026 at 2:18 PM
Modified at :August 2, 2026 at 2:21 PM
Xbox Series X/S

(Courtesy : Microsoft XBOX)

Microsoft quietly raises prices!

Microsoft has now quietly raised the price of the Xbox Series X/S console in Japan. This price change applies to all existing Xbox versions and has led to some discussions among gamers, particularly as the Xbox Series S is now more expensive than both the PS5 and Nintendo Switch 2 in the region.

This is yet another price hike for the current console generation. Let’s check out more details in this article.

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New Xbox Series X/S prices in Japan

According to multiple reports online, each Xbox console has received a ¥30,000 price increase in Japan. Here are the new updated prices:

  • Xbox Series X 1TB (Disc Edition): ¥117,980
  • Xbox Series X 1TB (Digital Edition): ¥109,980
  • Xbox Series S: ¥97,480

Xbox Series S is more costly than PS5

This is the biggest surprise! Xbox Series S, originally designed as an affordable console, is now more expensive than PlayStation 5 and Nintendo Switch 2 in Japan.

There is no doubt that this new price increase will now make it more difficult to sell in the market. Why gamers will buy Series S when they can just go and purchase the PS5 at a lower price?

Conclusion

Japan has always been a very difficult market for Xbox. Sales are always lower, but Xbox Series X/S has performed better than Xbox One.

However, the repeated price hikes in Japan have always slowed down the momentum. This increased prices always discourage players and gamers from purchasing a higher-priced console.

Players would rather be happy to shift to PlayStation and Nintendo instead, or if they really want to invest in gaming, they would rather invest in a good high-end gaming PC.

Why did Xbox Series X/S prices increase in Japan?

Microsoft has not officially explained the latest increase, but factors such as inflation, exchange rates, and rising production costs are commonly linked to global console price adjustments.

How much did Xbox prices increase in Japan?

Every Xbox Series X and Xbox Series S model reportedly received a ¥30,000 price increase.

What is the new price of the Xbox Series S in Japan?

The Xbox Series S now costs ¥97,480 in Japan.

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