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Skasports Investments Pvt. Ltd. enter in strategic partnership deal with Indonesian club Persik Kediri

Published at :March 16, 2024 at 7:00 PM
Modified at :March 16, 2024 at 7:00 PM
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Persik Kediri became Indonesian football champions twice in 2003 and 2006.

SKASPORTS INVESTMENTS PRIVATE LIMITED, a fully Indian owned organization, aiming to establish a globalsporting footprint, by focusing on sports-related businesses.PERSIK KEDIRI, known as MACAN PUTIH (THE WHITE TIGERS), is a professional football club in Indonesia under the auspices of PT Kediri Djajati Perkasa. Persik Kediri has been established for 73 years and is based in Kediri, East Java. Persik Kediri has won the Indonesian League twice and also has experience competing in the AFC Champions League.

The two parties jointly announced that they had entered into a STRATEGIC PARTNERSHIP AGREEMENT, with the focus of improving the digital presence and opportunities, sporting and commercial aspects of Persik Kediri, with potential future investment, as well as bringing Persik Kediri brand of football to the Indian market.PERSIK KEDIRI was founded in 1950. They became Indonesian football champions twice in 2003 and 2006. Persik Kediri has participated in the AFC Champions League in 2004 and 2007. PERSIK KEDIRI holds matches at the Brawijaya Stadium, Kediri, which can accommodate up to 12,000 viewer.

Even though they play at the Brawijaya Stadium, Persik Kediri hopes to move to a newstadium in the 2025-26 season which is currently under construction in Kediri Regency. This newstadium is a special football stadium and has a capacity of 15,000 spectators and was built inaccordance with FIFA and AFC Competition standards.

To be use on:Untuk Digunakan Pada

16 March 2024, after 12 pm Indonesia Local Time

Currently, Persik Kediri is in sixth position in the Indonesian League 1 competition out of 18 teamscompeting, and is one of the clubs with good performance improvements since the last 1 (one)year. Young players groomed by the Persik Kediri academy actively participate in youth leagues inIndonesia. In the future, the club also has plans to form a Women’s team.

Persik Kediri is the first club in Indonesia whose supporters have an official legal entity under the Persik Kediri Supporters Alliance. Persik Kediri is a club that has always maintained support and provided a feeling ofcomfort and security for anyone who watches Persik Kediri matches live at the stadium.SKASPORTS INVESTMENTS PVT LTD founded in 2023 by ROHIT RAMESH AND SUDHIR MENON is engagedin the business of investing and acquiring sports teams, leagues and properties and working for the overalldevelopment of the sporting ecosystem.

SportsCast India was their first acquisition, in the fast-growing Indian sporting ecosystem. SkaSports Investments in August 2023 became the first Indian entity to own equity in a South East Asian Football Club when they acquired a stake in Cambodian Premier League team Angkor Tiger FC based in Siem Reap.Throughout its journey, SKA Sport has proven that its experience can provide and encourage sportsbusiness development. In India, Ska Sport succeeded in providing value and a professional touchto the Chennai City Football Club, which became the first professional football club in India tosuccessfully raise capital and sell sporting club equity. SKA has a strong strategy and philosophy indeveloping sports business, one of which is through identifying business potential.

India itself is the country with the largest population in the world. Where, 40% of the population is aged 15 – 30 years which is the productive age. Football is a fast growing sport in India.Apart from that, Arthur has also participated in more than 50 matches in the Indonesian premier league.It is also known that GADING MARTEN, an entertainer/actor from Indonesia, currently serves asPresident of Persik Kediri.Through this partnership agreement, the two entities will work together with a focus on 4 mainareas:

1.Development of Persik Kediri digital assets,

2. Cooperation in commercial areas and sports infrastructure,

3. Development of Persik Kediri sports values,

4. Persik Kediri Youth Development

HANINDITO HIMAWAN PRAMANA, Board of Trustees of the Persik Kediri Club, said, “We welcomethe collaboration between Persik Kediri and SKASports Investment. This is the first time aprofessional club has undertaken strategic collaboration with a foreign entity, of course with thesimilarities in cultural history between India and Kediri, which in the past also had a touch of HinduShiva through the Daha kingdom and the Kediri Kingdom, it will have a positive impact on socialand tourism areas, which this time is done through football.

“Moreover, now Kediri has an international airport to be proud of and soon a FIFA standard stadium will be present in Kediri.” ARTHUR IRAWAN, OWNER OF PERSIK KEDIRI FC, said, “When talking about developing the Persik Kediri club, we are committed to not doing it half-heartedly, both in technical and businessaspects.

Our collaboration with SkaSport opens up various opportunities in developing business aspects, to realize Persik’s targets “Kediri must be known internationally. News regarding Persik Kediri will be increasingly heard on the Asian stage. Of course, to achieve this, it will require hard work, especially in improving the quality of our game in the Indonesian League competition.”GADING MARTEN, PRESIDENT OF PERSIK KEDIRI, said, “Indonesia has become a market forEuropean football and various other leagues. Currently, Persik Kediri is trying to enter the globalstage, and we are starting this step by partnering with SkaSport. “We are working together toachieve mutual success, so that Persik Kediri can increase its professionalism in the internationalarena”

SOURAIYA FARINA AL HADDAR, DIRECTOR OF PERSIK KEDIRI FC, said that “The partnershipbetween Persik Kediri and Ska Sport is part of the club’s efforts to create a new ecosystem for thedevelopment of Indonesian football, and Kediri in particular. Skasports through its holdingcompany has long experience in business sports, media and digital areas. This will provide addedvalue for Persik Kediri which has a target of playing at the Asian competition level.”

ROHIT RAMESH, DIRECTOR OF SKASPORTS said “We are extremely delighted with our strategicpartnership with Persik Kediri. A club with a rich history and working towards being one of the bestin Asia and we are confident together we will reach greater heights and work together for greaterco-operation between India and Indonesia.”

SUDHIR MENON, DIRECTOR OF SKASPORTS, “It is a proud moment for us as an Indian sportscompany to have a presence in the largest South East Asian football market. Indonesian footballhas been rising in standards and quality and with Persik Kediri, we have found the right partnersand team with the ambition and desire to become an Asian and global sporting powerhouse andwe shall work together to achieve those objectives.

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