Top three brands endorsed by Manu Bhaker

Manu Bhaker’s portfolio has seen a significant rise since her success in Paris.

Manu Bhaker has become one of the biggest athletes in India following the Paris Olympics 2024. She was one of India’s standout performers at the Games by winning two bronze medals in the women’s 10m air pistol and the mixed team 10m air pistol events.

Since becoming the first Indian athlete since independence to win two Olympic medals at a single edition of the Games, her popularity has skyrocketed. Previously, the multiple-time World Cup gold medalist charged between INR 20-25 lakhs per endorsement. However, with her growing prominence, her fees have reportedly increased six to seven times, now estimated at around Rs 1.5 crores per deal.

However, brands like Bajaj Foods, LIC and FIITJEE, despite not being official sponsors, used the Jhajjar-born athlete’s popularity for their own benefits, as they ran congratulatory marketing ads under her name. Owing to which, Manu Bhaker’s team issued legal notices to the brands for unapproved promotion.

Notably, IOS Sports and Entertainment, the primary marketing agency of the Olympic medalist, is the organization that plays a key role in establishing Bhaker’s partnerships with prominent brands. With this, let’s take a look at the top three brands that Manu Bhaker officially endorses.

3. Golden Bullet

In September 2024, Manu Bhaker was announced the brand ambassador for Golden Bullet, a company which specializes in power tools, hand tools, woodworking tools, abrasives, diamond blades and a range of power tool accessories.

Bhaker expressed her thoughts after partnering with the leading company which has been there in the industry since 1963, stating, “I am excited to partner with Golden Bullet, a brand that resonates with my values of accuracy, consistency and reliability. Just like every shot I take demands precision, Golden Bullet’s tools stand for uncompromised quality and performance. I look forward to inspiring others to aim for excellence with this collaboration.”

Also Read: Top five brands endorsed by Neeraj Chopra

2. Performax

Manu Bhaker has been a long-time brand ambassador of Performax Activewear even before the Paris Olympics. According to her Instagram handle, she partnered with the Indian sports apparel, football and other equipment manufacturer around September of 2022. She then featured in their “Sweat It. Get it” ad in March 2023.

Since then, her partnership with the brand has continued to flourish as she has appeared in numerous videos and collaborative posts for the company. Bhaker has always been seen practising or working out while wearing Performax. She has multiple Twitter posts mentioning the brand during her workouts or while performing yoga.

1. Coca-Cola

Manu Bhaker has signed an endorsement deal with Coca-Cola to promote its Thums Up cola product in August 2024. The endorsement deal is reportedly worth Rs 1.5 crores for one year. Notably, this is one of the largest endorsement deals signed by the ace shooter after her exploits at the Summer Games in Paris.

Bhaker also featured in her first collaboration with the product for their campaign ‘Utha Thums Up, Jagaa Toofan’ in August. The campaign revolves around the motivating power of a ‘thumbs up’ gesture, which encourages athletes to move ahead in their life despite challenges.

It highlights how when an athlete lacks confidence or faces a setback, encouragement from their family, supporters, coach and friends, helps them in moving forward towards pursuing greatness. Bhaker is expected to expand her portfolio in the coming years as the shooter will bring in accolades for the nation.

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