King is back: Conor McGregor is the new 1xBet global ambassador

Conor McGregor is back and embarking on a new chapter with 1xBet. The first fighter in UFC history to hold championship belts in two weight classes simultaneously has become a brand ambassador. The legendary Irish fighter, who revolutionised the world of mixed martial arts, is ready for new challenges.

Conor McGregor’s charisma, flamboyant persona and spectacular fighting style have made the UFC a world-class promotion in the combat sports industry. The Irishman’s bouts against José Aldo, Nate Diaz and Khabib Nurmagomedov have shown that title fights are not confined to five rounds in the Octagon. They begin with the fight announcement, build anticipation through the weigh-ins, face-offs, and press conferences, and culminate when the judges announce their decision.

“1xBet and Conor McGregor are a pair of pioneers in their respective fields who are always looking to the future and open to implementing new ideas. It is a strategically significant partnership that will help convey key ideas about responsible gambling and other important messages to a global audience,” commented a spokesperson for 1xBet on the partnership.

Conor McGregor is way more than just a UFC champion. He has created his own style of promoting fights, changed the standards of sports marketing, and turned every one of his Octagon entrances into an event of global significance. His press conferences attract millions of views, his trademark walk is recognised around the world, and total PPV sales for his fights have exceeded 13.5 million, a record in MMA history.

The partnership with Conor McGregor will strengthen the 1xBet brand’s global reputation and highlight its international reach.

The Notorious’s career was not limited to winning UFC championship belts, as he also made his boxing debut against the undefeated Floyd Mayweather. Conor McGregor has once again shown that he is unafraid of new challenges and prepared to go to any lengths in his quest to fight the most famous athletes.

“The drive for leadership and a commitment to constant growth are the key values that unite me and 1xBet. Together, we will give fans not only spectacular fights but also plenty of exciting content outside the Octagon,” said Conor McGregor.

The 1xBet brand will provide its audience with media coverage of The Notorious’s return to the world of professional sport. From his first training session to his spectacular fight at UFC 329, fans can look forward to a host of advertising campaigns, exclusive content, special promotions and prize draws. The comeback will culminate in a showdown with Max Holloway at UFC 329, a long-awaited rematch of their thrilling fight 13 years ago.

Be among the first to find out about the launch of new interactive activities. Stay tuned for announcements on the official 1xBet and Conor McGregor social media pages, and keep in touch with the UFC legend. 

This campaign is promoted by 1xBet and is intended only for users in jurisdictions where the relevant services are legally available. 18+ only. Please gamble responsibly.