Top five highest merchandise sellers in WWE currently

WWE Superstars are paid enough by the company as a salary for their appearances and talents based on the demand of the wrestlers and how one can benefit the company. Apart from the salary, wrestlers sell their merchandise and earn a marginal amount of income from it. Some former stars of the company are still getting paid by selling their merchandise on the official store of WWE. So here we came with the top five highest merchandise sellers in WWE currently (as of July 2023)

5. nWo

The New World Order is one of the greatest stables in WWE, which was active during the late 1990’s and early 2000’s. nWo features some of the greatest wrestlers including the “Hollywood” Hulk Hogan, Scott Hall and Kevin Nash. They had a long run in WCW from 1996 to 2000, after WWE purchased WCW they bought the rights and trademarks along with the company. The stable got disbanded in WWE after retirement and release in 2002 and was inducted into the Hall of Fame in the class of 2020.

They made their appearances occasionally over the years during the mega events and reunions. It is quite a surprise to see the nWo merchandise on the top 5 top sellers list as they had their last match two decades ago. Their merchandise sales record is a perfect example that the legacy stands forever. Some of the top selling products of nWo includes, nWo printed T-shirts, nWo printed cap and the nWo spray painted WCW Championship replica Title Belt.

4. LA Knight

The increasing fan base of LA Knight is absolutely tremendous, which made him one among the top merchandise sellers in WWE. The self-made Mega Star who had just started his WWE main roster run in WWE had overcome some of the constant top sellers and paved his way to the top five.

Surprisingly, he was not even in the top 20 sellers list the previous month but it all turned on his side due to increasing fame. LA Knight, known for his charismatic persona and extraordinary microphone skills, gained the attention of the WWE Universe and has become one of the celebrated wrestlers in WWE. Some of the top selling products of LA Knight is the “Yeah” T-shirt, and printed “LA Knight” Logo T-Shirt.

3. “Stone Cold” Steve Austin

The relation between “Stone Cold” Steve Austin’s and WWE has always been so close, that no one could ever stop. Stone Cold has been the top merchandise seller for years and his merchandise always gained a lot of money for him, although not being in active wrestling for two decades. Stone Cold’s most recent return at WrestleMania 38, boosted his merchandise sales in recent times.

He was the eventual leader of merchandise sales for years estimated to be earning an estimated earnings of $3.5 million on an average per year. He had now moved down from the list to the third spot in July 2023. Some of the most sold products of “Stone Cold” Steve Austin are “Austin 3:16” printed T-shirts and Hoodies, Smoking Skull Championship, “What?” printed T-Shirts, “Stone Cold” Steve Austin Cap with a skull logo and so on.

2. Cody Rhodes

Cody Rhodes is the top baby face of the active WWE roster and he is on the prime of his career since his WWE return. The increased fan base which he gained in recent years and the love from the crowd, not only made a huge impact on his career but also reflected in the merchandise sales.

He is the top merchandise seller since 2022, where his logo has become a global sensation. Any product with his trademark logo on it, clinches a record breaking sales. Cody Rhodes’ most sold products includes, the American Nightmare Weight Lifting Belt, “American Nightmare” printed T-shirt, “Claim Your Kingdom” T-shirt, Hoodies and so on.

1. Roman Reigns

The Tribal chief is not only the No.1 wrestler in the business, but also the No.1 merchandise seller. He surpassed all time top sellers and topped the list for the past three years. The Tribal Chief is definitely on the “God Mode”, with huge accomplishments in the ring.

His current gimmick, the Bloodline stable and record breaking championship reign, impacted in the merchandise sales and made him the default leader of the merchandisers since 2021. Some of the top selling products of Roman Reigns include, “Greatness Amongst You” T-shirt with Roman Reigns and Paul Heyman, “Head of the Table” signature T-shirt, “Life’s Not Fair And Still” T Shirt, Roman Reigns cap, “Acknowledge Your Tribal Chief” T-shirt, Full-Zip Track Jacket and so on.