OPINION: Can Roman Reigns' revived Bloodline alter WWE's current slump?

Roman Reigns’ Bloodline is back on Raw.

WWE has been in a strange creative phase lately, as the highs are very few and far between, while the lows are noticeable. Even with a stacked Premium Live Event (PLE) schedule, fans are still left disappointed, while WWE decides to spam ads that are cumulatively longer than matches.

The creative slump and ticket pricing have both contributed to a decline in overall viewership and arena attendance. In response, however, the promotion has chosen to lean on nostalgia, reviving older storylines, bringing back familiar names, and relying more heavily on established stars rather than investing in the development of new talent.

One of the old storylines that has been revived for the nth time is the Bloodline storyline. Once again, ‘The OTC’ Roman Reigns is at the center of it.

Can a revival fix the product?

Since Roman Reigns captured the World Heavyweight title at WrestleMania, WWE has been teasing the return of the Bloodline, with the Usos (Jimmy & Jey Uso) back in their roles alongside Roman, rather than continuing on their separate path.

With Jacob Fatu acknowledging Roman, after the second loss in the Tribal Combat match, the faction seems to be back in full force, sending a stern warning to the whole roster. Many fans have definitely called out the laziness of reviving the storyline every time WWE is unable to think of anything else.

WWE has also teased a clash between Reigns and Solo Sikoa’s MFT faction. However, they have already done it multiple times, and that too very recently in late 2024 and early 2025.

Can the feud offer something new, especially with the same characters? That is a question fans are asking. On the other hand, if the revival can fix the product, the simple answer would be no, as WWE is not just dealing with one problem.

On the other hand, while the reunion may initially feel special, its repeated use and constant restructuring ultimately dull its impact. Over time, what once felt exciting becomes predictable, and the lack of freshness drains it of its original appeal.

Even if WWE manages to create an intriguing storyline with the Bloodline at the center of it, its overall influence on the product would be minimal. Even if WWE decides to stretch out the storyline on SmackDown, one single major storyline won’t be able to cover almost 6 hours of weekly programming (5 hours after SmackDown returns to a 2-hour format next month).

Conclusion

A revived Bloodline with Reigns at the helm can inject momentum back into the product, but the storyline needs to be new and not just a repetition of the same matches involving the same names.

WWE also needs to utilize names that are simply sitting on the shelf due to a lack of creative direction. This will help fill the programming and keep the product fresh.

If WWE can’t fix the ticket prices due to TKO’s influence, they can at least make the product better, like let the Champions defend their titles, or don’t revive feuds or drag them too long if fans have lost interest.

The revival of the Bloodline and even the return of multiple big names from the past decade are not a complete fix for broader inconsistencies across programming. Sustained improvement in WWE’s creative direction and building new stars will not only bring back fan interest but will help bring in new fans and expand into new markets, rather than chasing short-term gains.

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