Who are WWE's top merchandise sellers of 2025?
(Courtesy : WWE)
The list is not organized by sales figures.
One of the biggest signs of a WWE Superstar’s popularity is the merchandise sales and Shop.WWE.com. reveals the top merch sellers every year. The outlet has once again revealed the list of the top ten merch sellers in 2025.
However, the list is not organized by sales figures, but rather is in alphabetical order. The list features top names such as CM Punk, John Cena, Roman Reigns, Cody Rhodes, and Rhea Ripley, among others.
The list also features AJ Lee, who made her return after over a decade and competed in the mixed-tag team match against Seth Rollins and Becky Lynch, alongside her husband CM Punk.
Lee has been absent from programming ever since the handful of appearances leading up to Wrestlepalooza and the mixed-tag match at the PLE. Nevertheless, Lee still managed to finish in the top ten merch sellers this year.
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WWE stars with most merch sales in 2025
- Alexa Bliss
- AJ Lee
- CM Punk
- Cody Rhodes
- Jacob Fatu
- Jey Uso
- John Cena
- Penta
- Rhea Ripley
- Roman Reigns
This list is not organized by sales figures, but rather is in alphabetical order.*
Six of the top ten merch sellers from 2024 have also made it to this year’s list. In contrast, Liv Morgan, LA Knight, Randy Orton, and Damian Priest all made the 2024 list, but did not make it to the 2025 list.
On the other hand, Alexa Bliss, AJ Lee, Jacob Fatu, and Penta made the 2025 list, but were absent from the 2024 list of top merch sellers in the WWE.
Fans can explore a wide range of merchandise, including clothing, accessories, hats, and jewelry, featuring the logos and slogans of WWE’s top-selling superstars, allowing them to support and celebrate their favorite stars on this list.
What types of WWE merchandise are available?
Fans can explore a wide range of merchandise, including clothing, accessories, hats, and jewellery, featuring the logos and slogans of WWE’s top-selling superstars, allowing them to support and celebrate their favorite stars on this list.
Where can fans purchase WWE merchandise?
Fans can buy the official merchandise through multiple channels, the one-stop destination being the official WWE Shop. Additionally, they can also buy merch at Live Events, through Online Retailers, and Partner Stores.
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