Who are WWE's top merchandise sellers of 2025?

By Abhijit Singh

Abhijit has been telling sports stories through his words at Khel Now since 2024. He covers Pro wrestling, MMA, Boxing & Formula 1.

Published at :November 12, 2025 at 2:50 PM

Modified at :November 12, 2025 at 2:50 PM

WWE SummerSlam John Cena SmackDown Clash in Paris

(Courtesy : WWE)

The list is not organized by sales figures.

One of the biggest signs of a WWE Superstar’s popularity is the merchandise sales and Shop.WWE.com. reveals the top merch sellers every year. The outlet has once again revealed the list of the top ten merch sellers in 2025.

However, the list is not organized by sales figures, but rather is in alphabetical order. The list features top names such as CM Punk, John Cena, Roman Reigns, Cody Rhodes, and Rhea Ripley, among others.

The list also features AJ Lee, who made her return after over a decade and competed in the mixed-tag team match against Seth Rollins and Becky Lynch, alongside her husband CM Punk.

Lee has been absent from programming ever since the handful of appearances leading up to Wrestlepalooza and the mixed-tag match at the PLE. Nevertheless, Lee still managed to finish in the top ten merch sellers this year.

WWE stars with most merch sales in 2025

Alexa Bliss WWE SmackDown — FAIRBORN, OHIO – MAY 9: Alexa Bliss makes her entrance during SmackDown at Nutter Center on May 9, 2025 in Fairborn, Ohio. (Photo by Michael Marques/WWE via Getty Images)

Alexa Bliss
AJ Lee
CM Punk
Cody Rhodes
Jacob Fatu
Jey Uso
John Cena
Penta
Rhea Ripley
Roman Reigns

This list is not organized by sales figures, but rather is in alphabetical order.*

Six of the top ten merch sellers from 2024 have also made it to this year’s list. In contrast, Liv Morgan, LA Knight, Randy Orton, and Damian Priest all made the 2024 list, but did not make it to the 2025 list.

On the other hand, Alexa Bliss, AJ Lee, Jacob Fatu, and Penta made the 2025 list, but were absent from the 2024 list of top merch sellers in the WWE.

Fans can explore a wide range of merchandise, including clothing, accessories, hats, and jewelry, featuring the logos and slogans of WWE’s top-selling superstars, allowing them to support and celebrate their favorite stars on this list.

What types of WWE merchandise are available?

Fans can explore a wide range of merchandise, including clothing, accessories, hats, and jewellery, featuring the logos and slogans of WWE’s top-selling superstars, allowing them to support and celebrate their favorite stars on this list.

Where can fans purchase WWE merchandise?

Fans can buy the official merchandise through multiple channels, the one-stop destination being the official WWE Shop. Additionally, they can also buy merch at Live Events, through Online Retailers, and Partner Stores.

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Abhijit Singh

Abhijit Singh is a budding sports journalist with over three years of experience in the field, and a photographer capturing stories through his lens since 2018. With a background in philosophy and political science, he brings a thoughtful, analytical edge to his reporting where every word is guided by curiosity and intent. Whether he's capturing the emotion of a moment or unpacking the deeper narratives within the game, Abhijit’s work is rooted in insight and passion. When he’s not covering sports, he’s often exploring new ideas through reading, traveling or just procrastinating.