Top 10 IPL teams and their brand values

Chennai Super Kings top the chart of brand value in the IPL after winning their fifth title.

The Indian Premier League has taken giant steps in brand value since its inception. Not just the Indian board, but the IPL franchises have also benefited with every passing season. Just like the last edition, when the Chennai Super Kings bagged their fifth IPL title, beating the Gujarat Titans in the final. It has helped CSK increase their brand value, and now they are at the top of the list among the other teams. As compared to the brand value of 2022, the IPL has almost doubled it in 2023. It has shot up to USD 3.2 billion in 2023 from USD 1.8 billion in 2022.

Meanwhile, the increased media rights have also helped IPL franchises increase their brand value. According to Houlihan Lokey’s IPL Valuation Study 2023 report, media rights are expected to increase more in the coming cycle. The report stated, "The IPL is expected to go global by the next cycle in 2027 on similar lines to EPL, which would further enhance the growth in its revenue from broadcasting rights."

Here is the list of Current Brand values for all IPL teams after the 2023 edition:

10. Lucknow Super Giants (LSG) - USD 83 Million or INR 683.92 Crores:

Lucknow Super Giants made their IPL debut in 2022 when The Sanjiv Goenka-owned RPSG Group purchased this team at a whopping price of INR 7,090 crore. This team had decent performances in both seasons and made the playoffs in 2022 and 2023. According to the report, the brand value of the LSG has increased from last season and reached to USD 83 million in 2023. 

9. Punjab Kings (PBKS) - USD 90 Million or INR 741.6 Crores:

At No. 9, it is the Mohali-based franchise Punjab Kings. Though PBKS have struggled consistently since they made their debut in the league. But they have never shied away from investing big amounts in the players. PBKS signed Sam Curran for a staggering amount of INR 18.5 crore in the 2023 auction, making him the costliest player in history. The presence of big names has also helped them increase their brand value by 42.85 percent as compared to 2022, which was 63 million USD in 2022 and now has become 90 million USD.

8. Gujarat Titans (GT) - USD 120 Million or INR 988.8 Crores:

Gujarat Titans made history when they won their debut season in the IPL 2022, beating every team in the competition. They carried the form and ended the IPL 2023 as runners-up. Their consistent performance has helped their brand value reach USD 120 million (INR 988.8 crore). The main source of income is from Ather Energy, which is their principal partner.

7. Rajasthan Royals (RR) - USD 120 Million or INR 988.8 Crores:

The inaugural season winners Rajasthan Royals have doubled their brand value after the conclusion of the 16th edition. They had a brand value of USD 59 million after the IPL 2022, which has increased by a staggering 103.4 percent and reached USD 120 million (INR 988.8 crore) after the 16th edition. This is the highest jump among all the IPL franchises. Their title sponsor is Luminous Power.

6. Sunrisers Hyderabad (SRH) - USD 128 Million or INR 1054.72 Crores:

The winners of the 2016 season, Sunrisers Hyderabad, have also made a remarkable jump despite finishing the IPL 2023 at the bottom of the table. SRH had a brand value of USD 81 million ahead of the season, which shot up by 58.02 percent to USD 128 million (INR 1054.72 crore). Their engagement with a lot of brands is also one of the reasons behind it. The title sponsor for SRH is Cars 24.

5. Delhi Capitals (DC) - USD 133 Million or INR 1095.92 Crores:

The Delhi Capitals had a horrible performance in the 16th edition. They started the season with five consecutive defeats and became the first team to be eliminated from the tournament. Rishabh Pant also missed the season after suffering a car accident. But despite all the odds against them, DC managed to make a jump of 60.2 percent in their brand value from last season. They started with USD 83 million and ended at USD 133 million (INR 1095.92 crore) after the end of the IPL 2023.

4. Kolkata Knight Riders (KKR) - USD 181 Million or INR 1491.44 Crores:

The two-time champions Kolkata Knight Riders are one of the most popular franchises in the Indian Premier League. That is one of the reasons that they have shown excellent growth in their brand value from last season to now. KKR couldn't make it to the playoffs in 2023, but despite that, they have made an impressive jump of 48.4 percent to USD 181 million (INR 1491.44 crore) from USD 122 million after the end of the 16th edition.

3. Mumbai Indians (MI) - USD 190 Million or INR 1565.6 Crores:

The Mumbai Indians are one of the most successful teams in the Indian Premier League. They have won the title five times and have the likes of Rohit Sharma, Suryakumar Yadav, and Jasprit Bumrah, who are some big names in Indian cricket. That is the reason that the brand value of the team increases after every season. In IPL 2022, it was USD 141 million, which has increased by 34.8 percent after IPL 2023 and has reached USD 190 million (INR 1565.6 crore).

2. Royal Challengers Bangalore (RCB) - USD 195 Million or INR 1606.8 Crores:

The notable growth on the list is made by Royal Challengers Bangalore, which is understandable because of the regular engagement with fans through various activities. Virat Kohli is the main reason that RCB is growing its brand value every season. Starting at No. 3 in 2022 with a brand value of USD 128 million, RCB jumped up by 52.3 percent to move to the second spot after the end of the IPL 2023. Their current brand value is more than MI, which is USD 195 million (INR 1606.8 crore).

1. Chennai Super Kings (CSK) - USD 212 Million or INR 1746.88 Crores:

Well, the Chennai Super Kings have not only won their fifth title to equal MI's record, but they have also stretched their lead over MI in terms of brand value. The winners of the 16th edition have topped the chart once again, just like in 2022. MS Dhoni and a star-studded team are the prime reasons behind this. CSK had a brand value of USD 146 million at the end of the 2022 season; it has increased by 45.2 percent to USD 212 million (INR 1746.88 crore) after their win in the IPL 2023. They are the first team to have a brand value of over USD 200 million.