Erling Haaland joins KSI and Logan Paul’s PRIME Hydration as first sponsored footballer

Arsenal, Barcelona and Bayern Munich are also sponsored by the company

Erling Haaland becomes the first footballer sponsored by Logan Paul and KSI’s PRIME. 

Prime is a company created by YouTubers and famous personalities Logan Paul and KSI. The company specialises in sports drinks and energy drinks. 

This is not the first time that we have seen PRIME in football. They are sponsoring some of the biggest clubs in the world, like Arsenal, Barcelona and Bayern Munich.

Haaland had a spectacular season in 2022–23 and scored more than 50 goals. He also led Manchester City to a treble in his first season at the English club. 

The company was founded in 2022 by Logan Paul, a professional WWE wrestler, actor and influencer from the United States, and KSI, a rapper, boxer, and YouTuber from the UK. Since then, their drinks have never stopped expanding throughout the US, UK and Europe and have quickly emerged as one of the brands with the most significant potential in this sector.

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PRIME products are based on coconut milk and contain branched-chain amino acids (BCAA) to support muscle recovery and B vitamins, antioxidants and electrolytes. The brand offers a wide range of refreshing tastes, including lemonade, strawberry watermelon, grape, blue raspberry, orange, lemon lime, meta moon, ice pop and tropical punch.

They offer highly coveted flagship product, PRIME Hydration, a healthier sports drink alternative with zero added sugar in both bottled and powdered form for on-the-go, and PRIME Energy, its caffeinated energy drink. The products can be found at Target, GNC, The Vitamin Shoppe, Walmart and Kroger Family Stores nationwide, as well as select retailers globally. 

This company is also the official sponsor of the UFC. They also sponsor the MLB team, the Los Angeles Dodgers. Haaland’s addition was captioned “The future of hydration meets the future of Football.”

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