Who are sponsors of NorthEast United FC in ISL 2024-25?
NorthEast United have impressed with their performance this year.
NorthEast United FC, the only Indian Super League (ISL) outfit from the northeastern part of the country, are based in Guwahati. Known as the Highlanders, the club has been playing its home matches at the Indira Gandhi Athletics Stadium since its inception on 13th April 2014.
NorthEast United FC represents the eight states in the region, making it the only football club in the world to represent an entire region. Northeast India is known for its football heritage. The region has produced many players for Indian football and remains one of the areas where the most professional footballers come from.
However, the club was not very successful in its first ten years. The club hit its lowest point during the 2021-22 and 2022-23 seasons. Despite having a stadium attendance averaging more than thirty thousand in its early days, their home match attendance dropped to just 5,000 per match last season. The main reasons for this decline were the club’s failure to win a major trophy and its inconsistency over the years.
However, since Mandar Tamhane’s arrival as Chief Executive Officer in May 2023 and Spanish tactician Juan Pedro Benali’s appointment as head coach, the club’s approach has changed. NorthEast United FC won its first silverware, the 133rd Durand Trophy, by defeating the powerhouse of Indian football, Mohun Bagan Super Giant, at Salt Lake Stadium. The team is also performing well in the ISL 2024-25 season.
With this momentum, let’s take a look at the sponsors of NorthEast United FC for the 2024-25 season.
Meghalaya Tourism: Principal Sponsor
In September 2023, NorthEast United FC announced its partnership with Meghalaya Tourism as the official principal partner for the next two years, till 2025. The club has named the SouthEast Stand as Meghalaya Tourism Stand
This year, the Meghalaya State Government allocated 15 acres of land to the club to set up a state-of-the-art Residential Football Academy at Mawkhanu in the New Shillong Township.
NorthEast United FC has also chosen the Jawaharlal Nehru Stadium in Shillong as their second home. The Highlanders will face Mumbai City FC on 7th February 2025, Bengaluru FC on 21st February, and East Bengal on 8th March 2025 in this stadium.
ALSO READ: Meghalaya government allocates land for NorthEast United FC to set up academy
Coal India Limited: Principal Sponsor
Coal India Limited (CIL) is one of the principal sponsors of NorthEast United FC for the 2024-25 season. The club announced this partnership on 14th September 2024. The NorthEast Stand has been named the Coal India Stand. Coal India Limited, a state-owned coal mining corporation, was established in November 1975.
ATX Nutrition: Official Nutrition Partner
NorthEast United FC and ATX Nutrition Limited announced their partnership in September 2024. The partnership will run until 2027. ATX provides supplements related to fitness.
TRAK ONLY: Official Kit Partner
Since the 2023-24 season, Trak Only has been the official kit partner for NorthEast United FC. On 17th July 2024, the club announced that the partnership would continue for the current season.
Trak Only, which began its journey in 2008, now provides jerseys for many sports franchises in India.
Dignity Health: Official Club Partner
NorthEast United FC and Dignity Health announced a multi-year partnership this year, till 2027. Dignity Health features on the right upper sleeve of the club’s jersey.
Hydros: Official Pouring Partner
NorthEast United FC announced Hydros as their official pouring partner for the 2024-25 season. Hydros specializes in mineral water.
Click Hotels: Official Hospitality Partner
Click Hotels, Guwahati is the club’s Official Hospitality Partner for the 2024-25 season.
Dispur Polyclinic: Official Medical Partner
NorthEast United FC and Dispur Polyclinic and Hospitals Pvt. Ltd. have been in partnership since the 2023 season as the Official Medical Partner. According to the club’s statement, Dispur Polyclinic provides comprehensive medical support, including regular health check-ups, injury assessment and rehabilitation, and emergency medical services for the first team, coaching staff, and youth team.
Directorate of Sports and Youth Welfare, Department of Tourism, Govt. of Assam
The Assam State Government has been supporting NorthEast United FC for a long time.
Sports Turf and Golf Enterprise
Sports Turf & Golf Enterprises is a sports pitch designing, construction, and maintenance service provider company. This year, the club and ST&GE renewed their partnership with the club as the official pitch partner for the 2024-25 season.
JA Entertainment
Actor and club co-owner John Abraham founded the Mumbai, India-based production company JA Entertainment in 2008. JA Entertainment has produced films such as Vedaa, Madras Cafe, and Vicky Donor.
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