Top 10 Nike brand ambassadors as of 2025; Haaland, Ronaldo & more

Cristiano Ronaldo has been with Nike since 2003.

Nike and football are a synonymous partnership that dates back to the 1970s. The company launched their first-ever football boot and named it ‘The Nike’ in 1971. The worldwide phenomenon soon began to dip its feet into the kit and sponsorship market soon after.

They have remained there ever since. They continue to be a major global football kit and equipment supplier. At the moment, they are sponsoring top clubs and several athletes all around the world.

Their work within football now stretches across the whole stratosphere of the game. So many top-level athletes have multi-million-pound contracts with Nike. Currently, they have some of the hottest names in football on their roster.

Here we will take a look at the top 10 Nike brand ambassadors as of 2025 in the world of football:

10. Phil Foden

Foden has been associated with Nike since he made his professional debut with Manchester City and the England National Football Team. Brands like Nike aim to be associated with top young talents, and a few years back, in 2017, Foden was one of the most promising young players in the world. Even though his contract details with Nike are not publicly available, he still very much endorses its products on social media as well as while on the ground.

9. Jamal Musiala

Despite being so young, Musiala has made a big impact on Bayern Munich and the German National Team. He is someone who is destined for greatness and is performing at the top level consistently. He has been spotted in commercials for Nike, and it is very much expected that he will feature even heavily in years to come for the sporting giants.

8. Robert Lewandowski

The Polish and Barcelona talisman has been associated with Nike since 2010. His influence and popularity have grown immensely during his time in Dortmund and Bayern Munich. Lewandowski is one of the best strikers of this generation.

He is a huge personality in the Eastern European market. He has been a huge brand ambassador during his time in Germany and Spain over the last two decades.

7. Virgil van Dijk

Virgil van Dijk is one of the best defenders right now. He has been consistently performing well for the Reds and his National Team. The Dutchman has been at his peak defensive powers ever since his 2015 move to Anfield.

Nike has been riding the wave ever since. He is one of the highest earners from the endorsements.

6. Marcus Rashford

Rashford was one of the most promising talents and was considered to become one of the best, but things didn’t go as people had imagined. He has gone through some rough times recently and has been criticised a lot in the last few seasons due to his performance and personality. He recently joined FC Barcelona on loan from Manchester United, and hopes to regain his form.

Rashford has been part of Nike since 2021, and his deal is seven years long.

5. Cole Palmer

Palmer came through the ranks of Manchester City’s youth team, went on to play for the first team and then joined Chelsea. He has been an integral part of the Blues since then. The player has helped them to win trophies and has scored a lot of goals.

He is currently associated with Nike through a lucrative endorsement deal. Surely the brand will look to keep him as their ambassador for a long time.

4. Vinicius Junior

Vinicius Jr is considered to be the next big thing for the Brazil National Team. He has already shone for Real Madrid and has won several trophies with them so far. Nike snapped him up back in 2013, despite being just 13 years old.

He has already been part of Nike campaigns in the past, which shows his importance. Season by season, he is improving and showing his skills on the pitch. Surely he will be a key part of the brand for the upcoming years as well.

3. Kylian Mbappe

The Frenchman is surely one of the best players in the world right now. Mbappe’s move to Real Madrid has only increased his marketability for Nike. The French international is very well known across the world for his pace and ability to score goals.

He has been associated with them since 2017, during his time at AS Monaco. Mbappe has been part of many popular campaigns till now.

2. Erling Haaland

The Norwegian star has been associated with Nike since he was just 14. In 2023, Nike officially announced a long-term endorsement deal with Haaland over a very high-profile negotiation, amidst competition from Adidas and Puma. The Manchester City star continues to redefine football with his goal-scoring prowess and has broken many records.

1. Cristiano Ronaldo

The Portuguese international’s lifetime partnership is estimated to be worth $1 billion. He is one of the most well-known athletes in the world of sports. The former Real Madrid man has arguably the biggest lure of an athlete in the world.

Despite his age, he is still performing at the top level and is scoring outrageous goals. The contract with Nike has spanned most of his career, and he has been associated with them since 2003.

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