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Call of Duty

Call of Duty Black Ops 7 teaser reveals mysterious entity "The Guild"

Mahaksh has been a part of Khel Now since 2024. He covers gaming-related news and updates.
Published at :August 12, 2025 at 10:44 PM
Modified at :August 12, 2025 at 10:44 PM
Call of Duty Black Ops 7

(Courtesy : Activision, Treyarch, Raven Software)

Futuristic twist ahead of Gamescom reveal

The fans and gamers are pretty excited as the Call of Duty Black Ops 7 has dropped a new teaser. This spotlights a mysterious entity called ‘The Guild.’

These indications, which include a video, an Activision-supported website, and San Francisco billboards, have been seen by keen-eyed fans in recent hours and are fueling anticipation for the game’s global debut at Gamescom’s Opening Night Live next week.

What is ‘The Guild’ in Call of Duty Black Ops 7?

Activision created a beautiful website that serves as the centerpiece of the teasers. This introduces us to “The Guild” which is a fictional tech powerhouse shaping the future.

Their mission is to leverage the technology for global safety and unity. Make a world where security is a universal right.

The site is filled with robotic images, showing Guild robots heroically rescuing children from fires, assisting refugees, and rebuilding devastated communities.

Also Read: Call of Duty Black Ops 7 will require SecureBoot & TPM 2.0A

Fans reactions

Just like any other game, this teaser has also received some mixed reactions from the fans. Some fans are quite excited and can’t wait to know more about this, while some are skeptical.

Some think that this is Black Ops Advanced Warfare with SBMM and futuristic junk, while some say, “Why even bother with this type of setting?”

The futuristic angle and setting are not what most of the fans want. All they want is Black Ops gameplay action, which stays pretty grounded to the old series.

Battlefield 6 steals the spotlight

There is not even a fraction of doubt that Battlefield 6 has already stolen all the spotlight from Call of Duty Black Ops 7.

Its beta has already surpassed the all-time peak of Black Ops 6 on Steam and this is just the start. EA and DICE have listened to all the players’ feedback and have delivered a true Battlefield experience.

Now, it would be interesting to see how Call of Duty Black Ops 7 is going to impress its fandom. As for now, only diehard and loyal fans and gamers might be interested in Black Ops 7. The rest of them are all looking forward to Battlefield 6.

FAQs

What is ‘The Guild’ in Black Ops 7 teasers?

The Guild is a fictional tech organization promoted in teasers, focused on using technology for global security, featuring robotic imagery.

When is the official reveal for Black Ops 7?

The global reveal is scheduled for next week at the Opening Night Live ceremony during Gamescom.

Why are fans divided about the Black Ops 7 teasers?

Some love the futuristic twist, while others feel it mirrors unwanted elements from Advanced Warfare, sparking mixed reactions.

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Mahaksh Chouhan
Mahaksh Chouhan

Mahaksh Chauhan is a passionate gaming journalist who loves for old-school RPGs and turn-based games. With a keen eye for storytelling and a deep understanding of game mechanics, Mahaksh brings an unique perspective to the world of gaming. Inspired by classics like Persona, Red Dead Redemption 2, and Skyrim, Mahaksh is dedicated in sharing the magic of games with readers. When not writing or gaming, Mahaksh can be found cheering on WWE superstars or watching his favourite Anime.

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