Top 10 highest-paid female tennis players in 2024

Coco Gauff leads the pack ahead of Iga Swiatek for highest-paid female tennis players.

Tennis players on the WTA Tour continue to rank among the highest-paid female athletes thanks to a combination of generous payout for their on-court exploits. Additionally, these athletes score big with lucrative endorsement deals, contributing to their earnings.

In 2024, Coco Gauff and Iga Swiatek feature prominently in the list of highest-paid female tennis players on Tour. Gauff is the only player with over $30 million in earnings this season, with Iga Swiatek in second place, having earned $21.4 million in 2024.

These two big names, along with eight other exceptionally talented women, find themselves among the top earners of the 2024 season. That said, let us take a look at the top 10 highest-paid female tennis players this year.

Highest-paid female tennis players in 2024

1. Coco Gauff – $30.4M ($9.4M winnings, $21M endorsements)

Coco Gauff emerged as the highest-paid female tennis player this year. Her total earnings of $30.4M make her just the third woman to cross the $30 million mark in a single year after Naomi Osaka and Serena Williams.

Gauff pocketed $4.80 million for winning the WTA Finals in Riyadh, the winner’s paycheck from the year-ending event contributing half of the winnings. The rest of her earnings came from endorsement contracts with the likes of New Balance, Head, Rolex and Bose.

2. Iga Swiatek – $21.4M ($8.55M winnings, $13M endorsements)

Iga Swiatek, Poland’s biggest tennis export, won her fourth Roland Garros title and capped off her 2024 season as the World No. #2 in the WTA rankings. She also finished with $8.4 million in winnings from a total of $21.4M. Swiatek accumulated $5.68 million from winning the French Open along with WTA 1000 events at Doha, Indian Wells, Madrid and Rome.

A hefty $13 million as endorsements came by way of deals inked with the Roger Federer-backed Swiss brand On, Lancome, Infosys, Visa and Lego.

Also Read: Who are the most marketable tennis players of 2024?

3. Qinwen Zheng – $20.6M ($5.6M winnings, $15M endorsements)

Qinwen Zheng made the top five this year and became the first Asian player to win an Olympic gold in singles at the Paris Summer Games. The 22-year-old Chinese woman was a finalist at the Australian Open and the WTA Finals in Riyadh. Zheng pocketed $1.14 million for her title round appearance in Melbourne and another $2.3 for reaching the finals at the season finale in Riyadh.

Zheng has an impressive array of brands in her endorsement portfolio. Among them are household names such as Nike, Rolex, AliPay, Audi, Wilson, Gatorade and McDonald’s.

4. Aryna Sabalenka – $17.7M ($9.7M winnings, $8M endorsements)

Aryna Sabalenka rounded off a memorable 2024 season by winning two Grand Slam titles for the first time in the same season and leads the field with $9.7 million in winnings. Among the Belarusian’s sponsors are Wilson, Maestro Dobel Tequila, Whoop, and Oakberry USA. 

Sabalenka also became the 16th woman to wind up the year as No. #1 in the WTA rankings. She also picked up wins at WTA 1000 events in Cincinnati and Wuhan, adding another $1.04 million to the $3.6 million paycheck received for victory at the US Open.

Also Read: How many titles has Aryna Sabalenka won in 2024?

5. Naomi Osaka – $15.9M ($870K winnings, $15M endorsements)

Japanese player and former World No. #1, Naomi Osaka, remains on her comeback trail after an extended break due to her pregnancy. While her winnings of the season touched just $870,000, her endorsement contracts with TAG Heuer, Louis Vuitton, Panasonic and Nike more than made up for the lack of prize money.

6. Emma Raducanu – $14.7M ($671K winnings, $14M endorsements)

Emma Raducanu, the 2021 US Open titlist, underwent three surgeries in 2023 but rebounded in 2024 by returning to the WTA top 100. The 2023 season was hard on Raducanu, as she was sidelined for a major part of last year.

While she is yet to win a second Grand Slam, the 22-year-old Briton has an impressive endorsement portfolio. Raducanu’s sponsors include Tiffany, British Airways, HSBC, Nike, Vodafone, Dior, Evian and Porsche.

Also Read: Five players who made biggest jump in WTA rankings in 2024

7. Barbora Krejcikova – $14.5M ($4.77M winnings, $9.73M endorsements)

Barbora Krejcikova returned to the winner’s circle in Grand Slam events by claiming the 2024 Wimbledon trophy three years after she won her first major at Roland Garros in 2021. Victory at Wimbledon gave the Czech player a significant earning boost of $3.5 million.

Krejcikova has endorsement deals in place with Fila, Head and Roko-motor – the Czech division of Jaguar Land Rover, which contributed $9.73 million to her earnings this season.

8. Jasmine Paolini – $10M ($6.5M winnings, $3.5M endorsements)

Italy’s Jasmine Paolini enjoyed a breakout 2024 season. Having never made it past the second round of a Grand Slam, she notched up two consecutive appearances in the French Open and Wimbledon finals. The 28-year-old also won the WTA 1000 trophy in Dubai, the biggest triumph of her career by defeating Anna Kalinskaya in the final.

She also fetched Italy a doubles gold at the Paris Games and a win in the Billie Jean King Cup, where she and her four Italian teammates earned $2.5 million in prize money. Paolini set a personal record by attaining a career high ranking of No. #4 on the back of her stellar season.

Also Read: Top five players with most wins in 2024 WTA season

9. Jessica Pegula – $8.2M ($4.2M winnings, $4M endorsements)

Jessica Pegula made good on her talent and got past the last eight for the first time at the US Open in 2024. Despite losing to Aryna Sabalenka, she earned a payday of $1.8 million as runner-up. Winning the WTA 1000 event in Toronto, followed by a title round appearance in Cincinnati, gave Pegula another $830,000 as prize money.

Pegula counts Adidas, Yonex and Ready Nutrition as her sponsors. The American is the founder of her skincare line, Ready 24. Thanks to a US Open final run, 30-year-old Pegula matched her career-high ranking of World No. #3.

10. Elena Rybakina – $7.9M ($3.9M winnings, $4M endorsements)

Elena Rybakina kicked off the 2024 season with three wins at Brisbane, Abu Dhabi and Stuttgart, besides making the finals at Miami and Doha. The Kazakh was waylaid with illnesses and injuries in the season’s second half but secured a qualifying spot for the year-end WTA Finals. Rybakina missed out on defending her Italian Open title as a result of an injury-prone second half of 2024. 

Rybakina has endorsement deals with Yonex, Red Bull and Bank RBK, contributing $4 million to her 2024 earnings. She recently roped in Goran Ivanisevic as coach for her 2025 campaign. 

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