Jannik Sinner returns to his roots with Gucci's 'Altitude’ winter sportswear collection

Sinner is one of the brand ambassadors of the luxury brand Gucci.

Jannik Sinner has added another feather to his cap after being unveiled as the face of Gucci’s winter sports collection, named Gucci Altitude.

The Florence based sports & apparel brand has taken a bold new step into the world of winter sports with the launch of its latest collection named and who better to front the campaign than their Global Ambassador.

The current ATP World No. 2 is not just one of the most sensational stars in the sports world, but he also holds a strong connection with skiing.

In fact, before Sinner became one of the brightest stars on the ATP Tour, he was actually a ski prodigy. Born and raised in the Dolomites in northern Italy, Sinner spent much of his childhood racing down snowy slopes.

Always ready for the next ascent with Gucci Altitude, the debut winter sportswear collection by Gucci that combines advanced performance and signature codes with specially designed technical wear.#GucciAltitude @gucci pic.twitter.com/6Ofg5t6nv0

— Jannik Sinner (@janniksin) October 30, 2025

By his early teens, he was one of the top junior skiers in the country before deciding to trade his skis for a tennis racket that changed his life.

Now, years later, Gucci is taking him back to where it all began. The Gucci Altitude campaign features Sinner in breathtaking alpine settings, surrounded by snow-covered mountains that feel just as natural to him as a tennis court.

The first time Gucci officially announced a partnership with Sinner was in July 2022, when he was named a Brand Ambassador. It came during Sinner’s career-best run at Wimbledon where he reached his first quarter-finals in the tournament.

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A post shared by Jannik Sinner (@janniksin)

Their partnership has since flourished in many ways. One such moment came at Wimbledon 2023, when Sinner walked onto Centre Court carrying a custom Gucci duffel bag.

This move required special approval from the tournament organizers to bypass the strict all-white dress code. It marked the first time a luxury fashion item appeared so prominently on one of tennis’s most traditional stages.

Also Read: Jannik Sinner’s projected path to Paris Masters 2025 Final

Now, speaking of the latest collection of Gucci, the brand officially enters the performance winter wear arena, moving beyond its traditional apres-ski offerings.

The collection includes sleek jackets, pants, and accessories crafted with high-performance fabrics which are water-resistant, breathable, and complete with details like ski-pass pockets.

Some pieces were even co-developed with HEAD, the same sports brand that equips Sinner on the tennis court for a long time.

In an interview with GQ, Sinner reflected on his love for the mountains, “Of skiing, I really enjoy being out in nature. When you play tennis, of course, the stadiums are beautiful, but you don’t always see nature. There are exceptions, like in Monte Carlo, where you have a breathtaking sea view,” he said.

Apart from Gucci, Jannik Sinner’s sponsor portfolio holds major deals with brands like Nike, Rolex, Lavazza, and HEAD.

His 10-year Nike contract started in 2022 and is reportedly worth $158 million The deal recently featured a custom gear and a personal “fox” logo for Sinner.

The Italian tennis star joined the luxury watch brand Rolex in 2020 as a global ambassador. Sinner was seen wearing the Rolex Daytona after winning the 2025 Wimbledon title.

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