Logan Paul shares details behind Prime's record deal with WWE

Last week on SmackDown, Logan Paul made a major announcement stating that his hydration drink Prime has partnered with WWE. It is now the official hydration partner & will be branded in the centre of the ring mat for WWE Premium Live Events starting at WrestleMania XL.

This was the talking point of WWE fans on social media, and many were not happy with the move. However the Co-Founder of Prime & the United States Champion, Logan Paul has now shared details behind the deal.

Logan Paul on Prime featuring on the ring mat

Logan Paul on the recent edition of his Impaulsive Podcast spoke about his Prime Hydration drink being the center of the ring sponsor. Logan accepts that the die-hard WWE fans are really upset with the branding. However he said that the TKO Group was ready to sell the spot, so he grabbed the opportunity to make use of it.

Logan Paul on clinching the deal,

“Getting that center ring spot is interesting. It’s more positive reviews, but I think the die hard wrestling fans are really upset. It’s never been done, and Vince [Vince McMahon] was always really protective of the mat and not putting any brands on it, but in this new era, which it is, no matter how you cut it. TKO is a publicly traded company, they have to meet a bottom line.”

“That spot was going to be sold. We saw an opportunity, and potentially an opportunity to make people hate me even more, because I am a heel, that’s kind of the angle I took. Fuck y’all, I’m going to stamp everything about this with me so you’re reminded of just what my aim is; to takeover.”

Logan Paul continued by saying, 

“If we don’t have this spot forever, who knows, it’ll be somebody else. I promise, if you’re a die-hard WWE fan, you’ll forget about it. It’ll start to be standard practice and I don’t think it’ll be as distracting as y’all think.”

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