Emami group to collaborate with East Bengal as new investor

The Kolkata-based MNC's entry allows for the Red & Gold Brigade's continued participation in the ISL.

Finally, the wait is over. Emami group is all set to be the new investors of East Bengal. On 25th May 2022, Hon'ble Chief Minister of West Bengal Smt Mamata Banerjee announced that Emami group would financially collaborate with East Bengal to help them build a formidable team for this season's ISL.

Background of Emami group

Emami group was founded in 1974 as Kemco chemicals by R.S. Aggarwal and R.S. Goenka. In 1978 their vanishing cream became the market leader with a 22% market share and their talcum powder became the no. 2 brand in India. In 1998 Kemco Chemical was converted to Emami Ltd. They have a lot of popular products in the market like Boroplus antiseptic cream, Navaratna oil, Mustard Oil, Fair and handsome, etc.

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They have their business spread over India, Bangladesh, Africa, East Europe, different SAARC countries, and Southeast Asia. Their Real estate business is most likely to be the prime sponsor in the ISL team of East Bengal. They have a total revenue is 20000 crores and they have a stock price of Rs 401.

As per the sources, there will be a balanced stake distribution between East Bengal and the investor. Also, Club officials will play a significant role in the recruitment of Indian footballers this season.

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East Bengal in ISL

East Bengal Club finished ninth in the ISL 2020-21 season, led by head coach Robbie Fowler. As a result, at the start of the 2021-22 season, he was replaced by Manolo Diaz, but the team did not perform as expected.

Due to the Spaniard's poor start to the season, the club fired him and replaced him with assistant coach Renedy Singh as a temporary coach. Renedy hired Mario Rivera as their head coach because Renedy lacked an AFC Pro License. After three different coaches had a negative impact on their results, they finished last in the table with only one win in 20 games.

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Officials from the club have already started putting together their squad for next season. They've already begun discussions with Nabi Hussain Khan, Mahitosh Roy, Dip Saha, Suryash Jaiswal, and Aditya Patra. ISL players Mohammed Rakip and Ivan Gonzalez have recently joined the Kolkata Club.

East Bengal are also in talks with Vishal Kaith and Jerry from Chennaiyan FC for ISL 2022-23. They have also initiated talks with a very popular coach with ISL coaching experience.

They have already signed a strategic partnership with Sheikh Russel Krirachakra club. Also, they are in talks with Manchester United, Atletico Madrid, and some other European Clubs over a potential tie-up.

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