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Lionel Messi launches his own hydration drink called Mas+

Published at :June 4, 2024 at 10:32 PM
Modified at :June 4, 2024 at 10:32 PM
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Rajarshi Shukla


Mas+ by Lionel Messi will launch in stores on June 13.

The world-famous football player Lionel Messi is one of the best at his business. Staying hydrated is a very significant part of any athlete’s career and even for a sedentary human being. While looking for a hydration drink, the 2022 FIFA World Cup winning captain discovered that while the contents were healthy, the drinks lacked taste.

Finally, Lionel Messi is launching a beverage that is unlike any other. Más+ by is a Next-Generation Hydration Drink. He refers to it as “Positive Hydration” since it contains a well-balanced combination of vitamins, minerals and electrolytes, and it tastes fantastic in the four flavours he adores. It also contains no caffeine, artificial sweeteners or colours.

Beyond just a name on the label, Lionel Messi is co-founder of The Más+ Next Generation Beverage Co. and Más+ by Messi, collaborating with taste innovators from The Mark Anthony Group.

Out of roughly 450 names, the Argentinian megastar selected the moniker Más+ since it matched his profession and his philosophy of constantly finding more to offer. Más+ contains higher-quality ingredients and more of his favourite flavours.

The + represents an additional dose of inspiration and positivity to help you make the most of life and enjoy more laughing, music, friends and family. Unlike others, Más+ isn’t designed for a certain sporting event or reserved for professional athletes. The goal is to achieve and maintain health in all facets of your life.

“Hydration is essential to overall wellbeing. I believe everyone deserves a drink with amazing ingredients and taste,” said Lionel Messi, current Inter Miami player and founder of Más+. He further added, “Más+ is a drink I’m proud to share with family and friends. Because everyone deserves to feel like a champion in every part of their life.” 

Proper hydration and what you drink is a key element of it. The launch of Más+ begins in a neighbourhood store near Messi’s current house in Miami on June 13.

There, fortunate fans will have the opportunity to be among the first people in the world to obtain some of the first bottles and sample Más+ before the beverage is made available elsewhere.

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