What is US Open's signature cocktail that has generated $10 million revenue in sales?

The drink was first introduced in 2006.

The US Open 2024 has produced a couple of dramatic results over the last two days shocking the tennis fraternity to bits. Hours after the reigning Roland Garros and Wimbledon winner, Carlos Alcaraz, was knocked out, the 24-time Grand Slam Champion Novak Djokovic too suffered a loss in the third round marking the Serbian’s earliest exit from the US Open since 2008.

The US Open has already captivated everyone with its thrilling action, drama, and unpredictability. As the final Grand Slam of the year, it offers players one last opportunity to finish the calendar year on a high note.

Notably, the 144th edition of the US Open has announced the highest-ever prize pool in history of tennis, a swashbuckling $75 million to its athletes, which is 15% more than what was offered in 2023. A uniform prize money has been announced for both men’s and women’s singles winners who will be awarded a total of $3.6 million, 20% increase in what they receive last year.

Many tennis athletes have been demanding for an increase in prize money and the New York tennis authorities have more than just met their demands. So the real question is where does this money come from?

One of the most popular attractions at the US Open isn’t the tennis, but the tournament’s signature cocktail, the “Honey Deuce.” The drink, made of Grey Goose Vodka, lemonade raspberry liquor and honeydew, has become extremely popular ever since its introduction in 2006.

Recently, a sports and business enthusiast shared on X (formerly Twitter) data about the sales of the Honey Deuce cocktail during the 2023 US Open. According to his post, approximately 450,000 Honey Deuces were sold last year at the cost of $22 each. This brought the total sales of the Honey Deuce cocktail to a whopping $9.9 million in 2023.

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Incredibly, the revenue earned by the Honey Deuce drink is alone sufficient to cover the prize money paid to the winners of the singles competition. Drinks and tennis tournaments are a never ending love story with several tennis fans going viral for finishing a beverage in one shot. Fair to say that the US Open marketing geeks have got this one spot on!

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