World Football

Top 13 best-selling football jerseys in 2023

Manav ChowdhuryManav Chowdhury

November 12 2023

A football jersey is what a fan loves buying most!

Jerseys were invented by one of America’s most famous people, “Kit Carson,” which is why it is also known as a kit. Jerseys are one of the most important financial assets of every football club. The cost of showing a sponsor’s logo or business on a jersey is very high, and sponsors spend a lot of money on their jerseys. Football jerseys are more than just clothing, they are a symbol of passion, pride, and allegiance to a team or nation.

The best-selling football jerseys in the world embody the collective spirit of fans worldwide, uniting them in their love for the beautiful game. Here is a list of the best-selling football jerseys in the world in 2023.

13. AC Milan

It is an Italian professional football club based in Milan, Lombardy. Founded in 1899, the club competes in the Serie A. Domestically, AC Milan have won 19 league titles, making them the second most successful club in the Serie A together with city rivals Inter Milan. Milan have won seven Champions League titles, hold a joint record of five UEFA Super Cups, two UEFA Cup Winners’ Cups, a joint record of three Intercontinental Cups and one FIFA Club World Cup.

The club has been home to some of the greatest football players in history, including Paolo Maldini, Franco Baresi, Marco van Basten, and many others. AC Milan have a global fan base, and their jerseys are easily accessible internationally.

12. Brazil National Team

Brazil is the most successful national team in the FIFA World Cup, being crowned winners five times: 1958, 1962, 1970, 1994 and 2002. In rankings, Brazil have the highest average football Elo rating, and the fourth all-time peak football Elo rating, established in 1962. In FIFA’s ranking system, Brazil holds the record for most Team of the Year first ranking wins with 13. 

The jersey’s iconic design featuring bright yellow with green trim is instantly recognizable. The country has produced prominent players such as Pele, Ronaldo, Ronaldinho, Neymar, Roberto Carlos, and many others.

11. Argentina National Team

They are the reigning world champions, having won the most recent World Cup in 2022. Argentina have also been very successful in the Copa América, winning it 15 times (most recently winning the 2021 edition), a record shared with Uruguay. They have produced some of the best players in the world of football, Maradona, Messi and many more. Last year during the World Cup they managed to sell a huge number of jerseys.

10. Manchester City

Throughout their history, the club has won nine league titles, seven FA Cups, eight League Cups, six FA Community Shields, one UEFA Champions League, one European Cup Winners’ Cup, and one UEFA Super Cup. Under Pep Guardiola they have won many trophies and now are considered to be one of the best clubs in the world. They have players like Erling Haaland and Kevin De Bruyne who have helped the club to boost their jersey sales.

9. Arsenal

The club has won 13 league titles, a record 14 FA Cups, two League Cups, 17 FA Community Shields, the Football League Centenary Trophy, one European Cup Winners’ Cup and one Inter-Cities Fairs Cup. Between 1998 and 2017, Arsenal qualified for the UEFA Champions League for nineteen consecutive seasons. Arsenal are among the leading teams in the Premier League table, and their loyal supporters have responded by purchasing jerseys in high numbers.

8. Paris Saint-Germain (PSG)

They compete in Ligue 1, the top division of French football. As France’s most successful club, they have won over 40 official honours. PSG have the most consecutive seasons playing in France’s top flight, they are the most popular football club in France and one of the most widely supported teams in the world. Current players like Kylian Mbappé, Achraf Hakimi and Marquinhos have pushed PSG’s shirt sales in 2023.

7. Chelsea

Domestically, the club has won six league titles, eight FA Cups, five League Cups, and four FA Community Shields. Other than that, they have won the UEFA Champions League, the UEFA Europa League, the UEFA Cup Winners’ Cup and the UEFA Super Cup twice each, and the FIFA Club World Cup once since their inception. The Blues pride themselves on the massive fanbase they command globally. They are one of the most-followed clubs worldwide with a rich history of success. 

6. Juventus

The club has won 36 official league titles, 14 Coppa Italia titles and nine Supercoppa Italiana titles, and are the record holder for all these competitions; two Intercontinental Cups, two UEFA Champions Leagues, and one European Cup Winners’ Cup. The club’s fan base is the largest at the national level and one of the largest, worldwide. In the past, they have had some of the best players and now as well they have some quality players.

5. Barcelona

Domestically, Barcelona have won a record 77 trophies, 27 La Liga titles, 31 Copa del Rey trophies, 14 Supercopa de España titles, three Copa Eva Duarte tophies, and two Copa de la Liga titles, as well as being the record holder for the latter four competitions.

The club has a long-standing rivalry with Real Madrid, and matches between the two teams are referred to as El Clásico. Former Bayern Munich striker Robert Lewandowski joined Barcelona in July 2022, which helped push the Catalans’ shirt sales. Barca’s stores also sold most jerseys of their young talented midfielders, Pedri and Gavi.

4. Liverpool

Domestically, the club has won 19 league titles, eight FA Cups, a record nine League Cups and 16 FA Community Shields. In international competitions, the club has won six Champions Leagues, three UEFA Cups, four UEFA Super Cups, and one FIFA Club World Cup. Liverpool is one of the most valuable and widely supported clubs in the world. The club has long-standing rivalries with Manchester United and Everton

Jurgen Klopp has transformed Liverpool into one of the best clubs globally. Their marketability has also increased, leading to more kit sales. Meanwhile, Moh Salah’s jersey was the most sold by the club in 2022.

3. Bayern Munich

Bayern is the most successful club in German football history, having won a record 33 national titles, including 11 consecutively since 2013, and 20 national cups, along with numerous European honours. By winning the 2020 FIFA Club World Cup, Bayern Munich became only the second club to win the “sextuple”. Players like Harry Kane have helped the club to boost their sales exponentially.

2. Real Madrid

Being one of the three founding members of La Liga and a club which has never been relegated from the top division since its inception in 1929, Real Madrid is known for their Galácticos policy, which involves signing the world’s best players. Till now the club have won fourteen Champions Leagues and are considered to be the best club in the world.

Real Madrid’s stores have never disappointed in terms of sales. Over the years, Real Madrid have had remarkable kit sales because of their global brand.

1. Manchester United

Manchester United are one of the most widely supported football clubs in the world and have rivalries with Liverpool, Manchester City, Arsenal and Leeds United. Domestically, Manchester United have won a record 20 Premier League titles, 12 FA Cups, six League Cups and a record 21 FA Community Shields. I

n international football, they have won the European Cup/UEFA Champions League three times, the UEFA Europa League, the UEFA Cup Winners’ Cup, the UEFA Super Cup, the Intercontinental Cup and the FIFA Club World Cup once each.

The Red Devils are among the best sellers despite having poor form on the pitch in recent years.

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