ISL 2026-27 opening week records 65 million YouTube views
ISL 2026-27 kicked off with the Bengaluru FC vs SC Delhi clash.
The Indian Super League (ISL) 2026-27 season started strong, recording 65 million YouTube views and reaching 52 million viewers across five matches in its opening week.
The matchweek 1 of Indian Super League (ISL) 2026-27 kicked off with a double header on October 10 with Bengaluru FC hosting SC Delhi in the first match, followed by FC Goa vs Chennaiyin FC.
Following that, day two saw the Balewadi Stadium in Pune host Inter Kashi and Kerala Blasters FC followed by the debutants Churchill Brothers playing against Mumbai City FC.
Day 3 of the Indian Super League (ISL) 2026-27 saw the action move to Guwahati, where NorthEast United FC hosted Mohun Bagan Super Giants at the Sarusajai Stadium. Matchweek 1 then concluded in the capital, with Punjab FC taking on Odisha FC at the JLN Stadium in Delhi.
ISL 2026-27 matchweek 1 draws massive YouTube engagement
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The 2026-27 season opened on October 10 with Bengaluru FC taking on Sporting Club Delhi. The opening fixture generated 8.9 million YouTube views across the reported formats, with peak concurrent viewership on the English feed reaching 85,277 viewers.
Inter Kashi vs Kerala Blasters FC recorded the highest peak concurrent viewership on the English feed, at 349,073 viewers. In comparison, NorthEast United FC vs Mohun Bagan Super Giant led the Hindi feed with 100,660 viewers. The figures highlight the audience tuning in live across both language feeds.
NorthEast United FC versus Mohun Bagan Super Giant emerged as the most-viewed fixture in the English feed, recording 17 million views. The match also led viewership in the Hindi feed, highlighting the importance of multilingual content in reaching India’s diverse football audience.
Beyond viewership, the opening week recorded 16.8 million engaged views, while 120,000 new subscribers joined the League’s YouTube channel, taking its subscriber base to 2.7 million. Fans also drove 1.6 million live interactions across the five matches through chat messages and reactions.
The opening-week performance comes as every ISL match is available live and free on YouTube, alongside television coverage on Sony Sports Network and live streaming on SonyLIV.
This multi-platform approach aims to make Indian football more accessible, giving fans across the country greater choice in how they follow their clubs and the competition.
More action to follow up in matchweek 2
Matchweek 2 of Indian Super League (ISL) 2026-27 will start on 16 October when Mohun Bagan Super Giants travel away to take on Sporting Club Delhi at the JLN Stadium at 7:30 pm IST.
October 17 will see a double header, where Inter Kashi will begin the matchday against Odisha FC at 5:00 pm IST at the Balewadi Stadium, Pune. At 7:30 pm IST, Bengaluru FC will host Chennaiyin FC at the Sree Kanteerava Stadium in a fierce Southern Derby.
October 18 will also feature a double-header, with Churchill Brothers hosting East Bengal at 5:00 pm IST at the Fatorda Stadium. This will be followed by the Highlanders, NorthEast United FC, taking on Kerala Blasters FC at 7:30 pm IST at the Sarusajai Stadium.
Matchweek 2 will conclude on 19 October with Punjab FC hosting Mumbai City FC at 7:30 pm IST at the JLN Stadium.
How many YouTube views did ISL 2026-27 opening week have?
The Indian Super League (ISL) 2026-27 season started strong, recording 65 million YouTube views and reaching 52 million viewers across five matches in its opening week (matchweek 1).
What was the viewership count of Bengaluru FC vs SC Delhi match on YouTube?
Bengaluru FC vs Sporting Club Delhi, the season opener, records 8.9 million YouTube views across reported formats
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